Studies and Graduation
Course Structure Diagram with Credits
First Term (Fall)
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTT001 | ELECTIVE COURSE I | 3 | - | 3 | 10 |
| MKTT501 | MARKETING MANAGEMENT | 3 | - | 3 | 10 |
| MKTT502 | RESEARCH METHODS AND RESEARCH ETHICS | 3 | - | 3 | 10 |
| MKTT503 | CONSUMER BEHAVIOR | 3 | - | 3 | 10 |
Second Term (Spring)
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTT002 | ELECTIVE COURSE II | 3 | - | 3 | 10 |
| MKTT003 | ELECTIVE COURSE III | 3 | - | 3 | 10 |
| MKTT504 | NUMERICAL ANALYSES IN MARKETING | 3 | - | 3 | 10 |
| MKTT505 | STRATEGIC MARKETING AND COMPETITION ANALYSIS | 3 | - | 3 | 10 |
Fourth Term (Spring)
| Code | Course Title | Prerequisite | T | P | C | ECTS |
|---|---|---|---|---|---|---|
| MKTT509 | THESIS II | MKTT508 | - | - | - | 20 |
Elective Courses
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTT510 | MARKETING THEORY AND APPLICATIONS | 3 | - | 3 | 10 |
| MKTT511 | DISTRIBUTION POLICIES AND LOGISTICS MANAGEMENT | 3 | - | 3 | 10 |
| MKTT512 | ADVERTISEMENT MANAGEMENT | 3 | - | 3 | 10 |
| MKTT513 | BRAND MANAGEMENT, RESEARCH AND VALUATION | 3 | - | 3 | 10 |
| MKTT514 | CRM AND DATABASE MARKETING | 3 | - | 3 | 10 |
| MKTT515 | LAW FOR MARKETING MANAGERS | 3 | - | 3 | 10 |
| MKTT516 | NEUROMARKETING | 3 | - | 3 | 10 |
| MKTT517 | SERVICES MARKETING | 3 | - | 3 | 10 |
| MKTT518 | RETAIL MANAGEMENT | 3 | - | 3 | 10 |
| MKTT519 | INTERNATIONAL MARKETING | 3 | - | 3 | 10 |
| MKTT520 | SOCIAL MARKETING | 3 | - | 3 | 10 |
| MKTT521 | POLITICAL MARKETING | 3 | - | 3 | 10 |
| MKTT522 | INDUSTRIAL MARKETING | 3 | - | 3 | 10 |
| MKTT523 | INTEGRATED MARKETING COMMUNICATION | 3 | - | 3 | 10 |
| MKTT524 | SALES MANAGEMENT | 3 | - | 3 | 10 |
| MKTT525 | PRODUCT AND PRICING STRATEGIES | 3 | - | 3 | 10 |
| MKTT526 | DIGITAL MARKETING | 3 | - | 3 | 10 |
| MKTT527 | ETHICAL ISSUES IN MARKETING | 3 | - | 3 | 10 |
| MKTT528 | ECONOMICS FOR MARKETING MANAGERS | 3 | - | 3 | 10 |
| MKTT529 | MARKETING MANAGEMENT IN SHOPPING MALLS | 3 | - | 3 | 10 |
| SOBE511 | THESIS COMPLETION | - | - | - | 60 |
| SOBE514 | MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE APPLICATIONS FOR SOCIAL SCIENCES | 3 | - | 3 | 10 |
| SOBE515 | ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPLICATIONS WITH SPSS MODELER SOFT | 3 | - | 3 | 10 |
| SOBE516 | PATENTS AND COPYRIGHTS | 3 | - | 3 | 10 |
| SOBE517 | IMPACT EVALUATION IN COMMERCIAL AND SOCIAL SCIENCES | 3 | - | 3 | 10 |
- T Theoretical hours
- P Practice hours
- C Credit
- ECTS European Credit Transfer System