| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Knows the importance of social marketing.
- Being conscious and sensible about social issues.
- Understands the structure of social marketing.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | In this course; basic concepts in social marketing, social marketing campaigns in a global context will be discussed. The role of social marketing in the marketing process, understanding the social marketing studies performed both in the world and Turkish markets, adapting social marketing campaigns to the firms mission and vision, using social marketing effectively in the related sectors, ability to design social marketing campaigns, controlling the social marketing process, measurement of the effectiveness of social marketing campaigns will be examined. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
The Basics Concepts of Social Marketing |
|
2nd Week |
Social Marketing Mix |
|
3rd Week |
Social Marketing in Non-Profit Organizations |
|
4th Week |
Businesses and Social Marketing |
|
5th Week |
Developments in the World About Social Marketing |
|
6th Week |
Efficieny of Social Marketing |
|
7th Week |
The Concept and Design of Social Campaign |
|
8th Week |
Midterm Exam |
|
9th Week |
The process of Planning and Execution of Social Campaign |
|
10th Week |
The process of Planning and Execution of Social Campaign |
|
11th Week |
Evaluation of Social Campaign and Analysis of the Results |
|
12th Week |
Ethics of Social Marketing |
|
13th Week |
The Future of Social Marketing |
|
14th Week |
Social Marketing: Examples from Turkey and Around the World |
|
15th Week |
General Review |
|
| Recommended or Required Reading | L. Eagle, S. Dahl. 2013. Social Marketing, Pearson. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Presentation of Article |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
130 |
130 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
90 |
90 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
|
|
|
| Article Presentation |
1 |
20 |
20 |
| Total Work Load | 287 |
| Total Work Load / 30 (h) | 9.56 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
