About the Programme
Key Learning Outcomes
- PO1Comprehend the importance of marketing in business functions.
- PO2Know the relationship of marketing with other disciplines.
- PO3Develop marketing strategies and implement them in business life.
- PO4Define, understand the problems related with marketing and develop solutions to them.
- PO5Know marketing ethics.
- PO6Know legal issues in marketing.
- PO7Follow and learn new developments in the marketing sector.
- PO8Know marketing research process.
- PO9Know why strategic marketing planning is important.
- PO10Know the factors influence consumer purchase decisions.