MARKETING MANAGEMENT IN SHOPPING MALLS

MKTT529

Course Code: MKTT529
Semester: -
Theory+Practice: 3 + 0
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Zeliha Eser

Learning Outcomes

At the end of this course, the students;

Knows marketing activities of shopping malls in their operating processes.
Knows post operating activities of shopping malls.
Can develop different marketing strategies for shopping malls.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

In this course; marketing activities of shopping malls in their operating processes and post operating processes are examining in detail. Different marketing strategies for shopping malls will also be examined.

Course Contents

WEEK	TOPICS
1^st Week	Introduction
2^nd Week	Planning process in shopping malls
3^rd Week	Location decisions in shopping malls
4^th Week	Organization decisions in shopping malls
5^th Week	Human resources management in shopping malls
6^th Week	Shopping malls and working relations
7^th Week	Financial management in shopping malls
8^th Week	Mid-term exam
9^th Week	Financial management in shopping malls
10^th Week	Shopping malls and promotion
11^th Week	Shopping malls and promotion
12^th Week	Security management in shopping malls
13^th Week	Project presentations
14^th Week	Project presenttaions
15^th Week	General Review

Recommended or Required Reading

M. Levy. 2012. Retailing Management,McGraw-Hill.

Planned Learning Activities and Teaching Methods

Lecture
Discussion

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Project	1	20
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	2	2
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	140	140
Course hours	14	3	42
Preparation for Midterm exam	1	90	90
Laboratory (including preparation)
Final exam	1	2	2
Homework
Project	1	20	20
Total Work Load			296
Total Work Load / 30 (h)			9.86
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1
K2
K3	X	X	X
K4	X	X	X
K5
K6	X	X
K7			X
K8			X
K9			X
K10			X