| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know global market strategies.
- Know the conditions of maintaining and sustaining long-term customer relationships.
- Know international product, price, distribution and promotion strategies.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | In this course; characteristics of international markets, social environment, cultural environment, political environment, financial environment, economical environment, consumer behavior in international market, international product policies, international distribution, international pricing, international promotion activities, export, licencing, franchising, mergers, foreign direct investments will be examined. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to the course and International Marketing |
|
2nd Week |
The Cultural Environment of Global Markets (History and Geography) |
|
3rd Week |
The Cultural Environment of Global Markets (Culture, management styles, business systems) |
|
4th Week |
The Cultural Environment of Global Markets (Political and Legal Environment) |
|
5th Week |
Assessing Global Market Opportunities |
|
6th Week |
Developing Global Marketing Strategies |
|
7th Week |
Developing Global Marketing Strategies for Consumer Markets |
|
8th Week |
Mid-term examination |
|
9th Week |
Developing Global Marketing Strategies for Industrial Markets |
|
10th Week |
International Marketing Channels, Exporting and Logistics |
|
11th Week |
Integrated Marketing Communications and International Advertising |
|
12th Week |
Personal Selling and Sales Management For International Markets and Pricing |
|
13th Week |
Implementing Global Marketing Strategies |
|
14th Week |
Project presentation |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Cateora, P., Graham, J. (2007) International Marketing, California: McGraw Hill |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Project |
1 |
15 |
| Total(%) |
|
55 |
| Contribution of In-term Studies to Overall Grade(%) |
|
55 |
| Contribution of Final Examination to Overall Grade(%) |
|
45 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
130 |
130 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
100 |
100 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Project |
1 |
20 |
20 |
| Total Work Load | 296 |
| Total Work Load / 30 (h) | 9.86 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
