Information Package
baskent.edu.tr

Master's of Marketing with Thesis

MKTT502

RESEARCH METHODS AND RESEARCH ETHICS

Course Code
MKTT502
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
10
Course TypeCompulsory Course
Course LevelMaster's Degree With Thesis
Year of Study1
SemesterFirst Term (Fall)
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Can design their own research for their further classes, projects and thesis.
  2. Can use different research and measurement methods required by specific inquiries.
  3. Can have knowledge about research ethics.
  4. Can have knowledge about appropriate sampling methods.
  5. Can design the adequate survey for a specific research.
  6. Is able to write a research report.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionBasic aims of the course are explaining the relationship between marketing research and decision making, and emphasizing the ethics and research ethics.
Course Contents
WEEK TOPICS
1st Week Introduction
2nd Week Theory in social sciences
3rd Week Research ethics
4th Week Literature review
5th Week Instrumentation
6th Week Instrumentation, Sampling
7th Week Midterm
8th Week Data collection: Survey
9th Week Data collection: Survey
10th Week Data collection: Experiment
11th Week Data collection: Experiment
12th Week Data collection: Other methods
13th Week Writing a research report
14th Week Project presentations
15th Week General Review
Recommended or Required ReadingNeuman, L. (2006) Social Research Methods: Qualitative and Quantitative Approaches, 6. Baskı, Allyn & Bacon
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Practice
  • Problem Solving
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Project 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 80 80
Course hours 14 3 42
Preparation for Midterm exam 1 60 60
Laboratory (including preparation)
Final exam 1 2 2
Homework
Project 1 70 70
Total Work Load298
Total Work Load / 30 (h)9.93
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1
K2
K3
K4 X X
K5 X X
K6
K7
K8 X X X X X X
K9
K10