Information Package

Master's of Marketing with Thesis

MKTT528

ECONOMICS FOR MARKETING MANAGERS

Course Code
MKTT528
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows business environment and its relations.
  2. Knows fundamental principles and theories of plant layout.
  3. Knows size of businesses and mergers and acquisitions.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course; changes in the new economy will be mentioned. Pricing, basic macro variables in economy and consumer behavior theory will be examined.
Course Contents
WEEK TOPICS
1st Week Introduction to the course: Importance and concepts of business
2nd Week Research in Managerial Economics
3rd Week Business and its environment (Market, Competition, Government, Technology, etc.)
4th Week Scope of business: procurement, production, marketing
5th Week Scope of business: finance, management
6th Week Structure of business: factors of production factor combination
7th Week Fundamental principles: revenue
8th Week Mid-term examination
9th Week Fundamental principles: cost
10th Week Fundamental principles: profit and profit analysis
11th Week Fundamental principles: efficiency
12th Week Fundamental principles: profitability
13th Week Fundamental principles: liquidity
14th Week Plant layout and mergers and acquisitions
15th Week General Review
Recommended or Required ReadingHirschey, M.,: Managerial Economics, New York, 2008.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 12
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 120 120
Course hours 14 3 42
Preparation for Midterm exam 1 80 80
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 10 10
Total Work Load296
Total Work Load / 30 (h)9.86
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3
K1 X
K2 X
K3 X X X
K4 X X X
K5 X X X
K6 X X
K7 X X X
K8
K9 X
K10