| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Understands the importance of integrated marketing communication.
- Comprehending the role of brand in the integrated marketing communication.
- Knows planning the communication strategies.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | In this course, integrated marketing communication will be examined in different dimensions with the aspects of planning, implementation and measurement of integrated marketing communication. Comprehending the role of brand in the integrated marketing communication and planning the communication strategies will be discussed. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Working Process of Integrated Marketing Communication Conceptual Size |
|
2nd Week |
Integrated Marketing Communications Development Causes |
|
3rd Week |
Integrated Marketing Communications Model |
|
4th Week |
Integrated Marketing Communications and Advertising |
|
5th Week |
Integrated Marketing Communications and Public Relations |
|
6th Week |
Integrated Marketing Communications and Sales Promotion |
|
7th Week |
Integrated Marketing Communications and Personal Selling |
|
8th Week |
Mid-term Exam |
|
9th Week |
The Communicative Dimensions Product |
|
10th Week |
Price of Communicative Size |
|
11th Week |
The Communicative Size Distribution |
|
12th Week |
Word of Mouth Communications and Marketing |
|
13th Week |
Implementation Approaches and New Media in Integrated Marketing Communications |
|
14th Week |
Integrated Marketing Communications Planning Model |
|
15th Week |
General Review |
|
| Recommended or Required Reading | D. Pickton, Broderick,A. 2001. Integrated Marketing Communications,Prentice Hall. |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Presentation of Article |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
120 |
120 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
80 |
80 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Article |
1 |
45 |
45 |
| Total Work Load | 291 |
| Total Work Load / 30 (h) | 9.7 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
