Information Package

Master's of Marketing with Thesis

MKTT527

ETHICAL ISSUES IN MARKETING

Course Code
MKTT527
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Are familiar with philosophical approaches to ethics.
  2. Know the ethical issues frequently encountered by business organizations.
  3. Know the responsibilities of business organizations to society and to their stakeholders.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, the concepts of marketing ethics and consumer ethics will be examined, case studies will be analyzed in a global viewpoint. Topics such as product, pricing, distribution and promotion will be discussed in terms of ethics.
Course Contents
WEEK TOPICS
1st Week Introduction to the course
2nd Week Ethics
3rd Week Business ethics
4th Week Context and ethics
5th Week Philosophical foundations: Kant and utilitarianism
6th Week Philosophical foundations: Social contract and pragmatism perspectives
7th Week Philosophical foundations: Relativist and feminist perspectives
8th Week Mid-term examination
9th Week Principals and agents
10th Week Corporations and workers
11th Week Financial system
12th Week Corporate social responsibility
13th Week International dimension
14th Week International dimension
15th Week General Review
Recommended or Required ReadingDuska, R. (2007). Comtemporary reflections on business ethics. Dordrect: Springer
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Quiz 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 140 140
Course hours 14 3 42
Preparation for Midterm exam 1 100 100
Laboratory (including preparation)
Final exam 1 2 2
Homework
Quiz 1 2 2
Total Work Load288
Total Work Load / 30 (h)9.6
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3
K1
K2 X
K3
K4 X
K5 X X X
K6 X X X
K7 X X
K8
K9
K10 X X X