About the Programme
Profile of the Programme
The Tourism and Hotel Management Associate Degree Program aims to educate visionary and operationally competent professionals who respond to the dynamic needs of the global hospitality and travel industry, effective from the 2026-2027 academic year. Modeled after the innovative educational standards of the world's leading tourism schools, the program maximizes the integration of academia and the sector through a 3+1 education model (3 semesters of theoretical and applied education, 1 semester of workplace vocational training).
Our students build a strong foundation through mandatory core courses such as hotel management, food and beverage production and service, automation systems in hospitality enterprises, tourism economics, and tourism marketing. Throughout this process, students acquire the ability to analytically apply mixed-methods research?blending qualitative insights with quantitative data?when evaluating market trends and guest experiences in the tourism sector. The program centralizes nature conservation principles in accordance with the United Nations Sustainable Development Goals (UN SDGs). A primary objective of the program is to cultivate ethical leaders who strictly avoid deceptive practices such as greenwashing in service delivery, thereby building unwavering consumer trust through transparency and integrity.
Core Competency Areas:
Digital and Technological Integration: Managing the service flow by proficiently utilizing current information technologies and international automation software in front office, housekeeping, and service operations of hospitality enterprises.
Crisis Management and Initiative: Demonstrating stress management skills during peak workloads, unforeseen disruptions, and crises to make swift decisions and take independent initiative to enhance the guest experience.
Global Communication and Cultural Adaptation: Establishing proactive communication with international guests and colleagues in dynamic, multicultural work environments by fluently utilizing professional English skills.
Quality and Standardization: Applying personal care, hygiene, and sanitation rules by integrating them with occupational health, safety, and quality assurance systems, executing duties with professional responsibility at national and international standards.
In addition, graduates of the program may apply to bachelor programmes in related fields by entering the Vertical Transfer Examination (DGS) or may apply Distance Education System.
Our students build a strong foundation through mandatory core courses such as hotel management, food and beverage production and service, automation systems in hospitality enterprises, tourism economics, and tourism marketing. Throughout this process, students acquire the ability to analytically apply mixed-methods research?blending qualitative insights with quantitative data?when evaluating market trends and guest experiences in the tourism sector. The program centralizes nature conservation principles in accordance with the United Nations Sustainable Development Goals (UN SDGs). A primary objective of the program is to cultivate ethical leaders who strictly avoid deceptive practices such as greenwashing in service delivery, thereby building unwavering consumer trust through transparency and integrity.
Core Competency Areas:
Digital and Technological Integration: Managing the service flow by proficiently utilizing current information technologies and international automation software in front office, housekeeping, and service operations of hospitality enterprises.
Crisis Management and Initiative: Demonstrating stress management skills during peak workloads, unforeseen disruptions, and crises to make swift decisions and take independent initiative to enhance the guest experience.
Global Communication and Cultural Adaptation: Establishing proactive communication with international guests and colleagues in dynamic, multicultural work environments by fluently utilizing professional English skills.
Quality and Standardization: Applying personal care, hygiene, and sanitation rules by integrating them with occupational health, safety, and quality assurance systems, executing duties with professional responsibility at national and international standards.
In addition, graduates of the program may apply to bachelor programmes in related fields by entering the Vertical Transfer Examination (DGS) or may apply Distance Education System.