Information Package
baskent.edu.tr

Program of Tourism and Hotel Management

TOİ165

TOURISM PSYCHOLOGY

Course Code
TOİ165
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Explains the basic concepts and theories of tourism psychology, and the role of psychology and sociology in making sense of tourist behavior.
  2. Analyzes the travel motivations (push-pull factors), personality traits, perception processes, and purchasing/decision-making mechanisms of tourists from a socio-psychological perspective.
  3. Develops occupational health-protective strategies to manage the "emotional labor" processes, stress factors, and burnout syndrome faced by service employees in the tourism sector.
  4. Evaluates the psychological dimensions of tourist and host interaction and exhibits empathetic and inclusive communication approaches to prevent potential cultural conflicts.
  5. Creates psychological resilience and proactive crisis communication strategies for tourism businesses by foreseeing changes in tourist psychology during crises, disasters, and risk perception situations.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course analyzes tourist motivations, consumer decision-making processes, cross-cultural interactions, and perception management phenomena in light of fundamental psychological theories. Job satisfaction, personality, perception, and individual decision-making processes are discussed using objective data. Aligned with the course learning outcomes, students gain the ability to explain tourism phenomena by correlating them with the psychology discipline using objective examples and to provide harmonious service by deeply analyzing the expectations of international guests.
Course Contents
WEEK TOPICS
1st Week Introduction to Tourism Psychology: Scope and Development
2nd Week Travel Motivation Theories in Tourism (Push-Pull, Maslow)
3rd Week Tourist Typologies, Personality Traits, and Travel Preferences
4th Week Perception, Learning, and Tourist Decision-Making Mechanisms
5th Week Attitudes, Expectations, and the Psychology of Guest Satisfaction
6th Week Emotional Labor and Human Resources in Tourism Enterprises
7th Week Stress Management and Burnout Syndrome in Tourism Employees
8th Week Midterm Exam
9th Week Tourist-Host Interaction: Social Contact and Culture Shock
10th Week Multiculturalism and Cross-Cultural Psychology
11th Week Environmental Psychology: Tourism Spaces and Place Attachment
12th Week Risk Perception in Tourism: Crises, Disasters, and Tourist Anxiety
13th Week Travel Constraints and the Psychology of Non-Participants in Tourism
14th Week Future Trends: Digital Detox, Wellbeing, and Experience Design
Recommended or Required Reading1. Tuna, M. (Ed.). (2020). Turizm psikolojisi. Detay Yayıncılık.
2. Doğan, S. (2021). Turizmde turist davranışları ve psikolojisi. Nobel Akademik Yayıncılık.
3. Erol, G., & Karaman, A. (2023). Konaklama sektörü çalışanlarında duygusal emek ve tükenmişlik sendromu ilişkisi. Turizm Akademik Dergisi, 10(1), 112-128.
4. Pearce, P. L., & Packer, J. (Eds.). (2019). Tourist behaviour: The essential companion. Edward Elgar Publishing.
5. Chen, P.-J., & Huang, S. (2022). Tourism psychology and behavior. Routledge.
6. Zheng, D., Luo, Q., & Ritchie, B. W. (2021). Afraid to travel after COVID-19? Self-protection, coping and resilience against pandemic 'travel fear'. Tourism Management, 83, 104261. https://doi.org/10.1016/j.tourman.2020.104261
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Case Study
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 17 17
Course hours 14 3 42
Preparation for Midterm exam 1 17 17
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X X X X X
K2 X X
K3 X
K4 X
K5 X X
K6 X X
K7 X
K8 X X
K9 X
K10 X X
K11 X X X
K12 X X X