Information Package
baskent.edu.tr

Program of Tourism and Hotel Management

TOİ156

CONVENTION AND EVENT MANAGEMENT

Course Code
TOİ156
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Explains the basic concepts, historical development of congress, exhibition, and event management, and their economic and socio-cultural importance within the tourism industry (MICE sector).
  2. Designs creative and innovative event concepts suitable for the target audience by organizing event planning, budgeting, sponsorship acquisition, and marketing processes.
  3. Effectively uses information technologies and event management software (Cvent, Bizzabo, etc.) in the operational processes of congresses and events (registration, accommodation, transfer, F&B, and technical infrastructure).
  4. Produces alternative solutions against operational disruptions by applying crisis management, risk analysis, occupational health and safety, and crowd management strategies in event areas.
  5. By applying green event principles in event management, avoids greenwashing traps and conducts activities in accordance with the UN Sustainable Development Goals and professional ethical principles.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course investigates the structural dynamics of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, event planning processes, and logistics management on a project basis. Budgeting, international convention organizations, sponsorships, and operational execution phases are evaluated. Aligned with the course learning outcomes, students gain the ability to develop alternative solutions during complex and unforeseeable organizational disruptions and to adapt to interdisciplinary teamwork in large-scale events.
Course Contents
WEEK TOPICS
1st Week Introduction to MICE Industry: Meetings, Incentives, Conferences, Exhibitions
2nd Week Event Management Process: Initiation, Planning, and Feasibility Analysis
3rd Week Event Design, Concept Development, and Creativity
4th Week Budgeting, Financial Management, and Pricing in Events
5th Week Sponsorship Management, Corporate Partnerships, and Fundraising
6th Week Congress and Event Marketing, Public Relations, Social Media Usage
7th Week Operational Logistics: Registration, Accommodation, Transfer, Venue Management
8th Week Midterm Exam
9th Week Food & Beverage (F&B) Management and Banquet Organization in Events
10th Week Event Technologies, Hybrid/Virtual Congresses, and Automation Software
11th Week Risk Management, Occupational Health/Safety, and Crowd Management
12th Week Protocol Rules, VIP Services, and Intercultural Communication in Events
13th Week Sustainable (Green) Events, UN SDGs, and the Problem of Greenwashing
14th Week Post-Event Evaluation, Reporting, and Event Legacy Analysis
Recommended or Required Reading1. Akova, O. (2022). Kongre ve etkinlik yönetimi (4. Baskı). Detay Yayıncılık.
2. Zencir, E. (2021). Etkinlik yönetimi ve tasarımı. Nobel Akademik Yayıncılık.
3. Yıldız, S., & Çetin, G. (2023). Etkinlik endüstrisinde sürdürülebilirlik uygulamaları ve yeşil aklama algısı üzerine karma bir araştırma. Turizm Akademik Dergisi, 10(2), 75-92.
4. Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2023). Events management (4th ed.). Routledge.
5. Fenich, G. G. (2019). Meetings, expositions, events, and conventions: An introduction to the industry (5th ed.). Pearson.
6. Mair, J. (Ed.). (2022). The Routledge handbook of festivals and events. Routledge.
7. Events Industry Council (EIC). (2024). Sustainable event standards. https://www.eventscouncil.org/Sustainability/Sustainable-Event-Standards
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 2 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 17 17
Course hours 14 3 42
Preparation for Midterm exam 1 17 17
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X
K2 X
K3 X
K4 X
K5 X X
K6 X
K7 X
K8 X X
K9 X X
K10 X X
K11 X X
K12 X X X