Information Package
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Program of Tourism and Hotel Management

TOİ168

CONTEMPORARY ISSUES IN TOURISM

Course Code
TOİ168
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Explains current changes, crises, and new paradigms occurring in the global tourism industry with their economic, sociological, and environmental dimensions.
  2. Critically analyzes "greenwashing" practices behind sustainability claims and evaluates their impacts on consumer trust.
  3. Examines the integration of technological revolutions such as artificial intelligence, metaverse, big data, and smart destinations into tourism operations and the guest experience.
  4. Interprets the transformations created by overtourism, digital nomadism, the sharing economy, and demographic shifts in tourist consumer behavior.
  5. Develops innovative solution proposals against contemporary problems faced by the tourism sector within the framework of ethical principles, United Nations Sustainable Development Goals (UN SDGs), and proactive crisis management.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course analytically evaluates the transformative impacts of changing consumer behaviors, technological revolutions, artificial intelligence integrations, and global macro-trends on the tourism industry. Within the scope of the course learning outcomes, students acquire the competency to monitor managerial and technological trends in the sector by adopting a lifelong learning philosophy and continuously updating their personal and professional qualifications through research.
Course Contents
WEEK TOPICS
1st Week Introduction to Contemporary Issues in Tourism and Analysis of Global Trends
2nd Week Crisis Management in Tourism, Post-Pandemic Resilience
3rd Week Climate Change, Carbon Footprint, and the Future of Destinations
4th Week Sustainability Claims, Greenwashing, and Consumer Trust
5th Week Overtourism, Tourismophobia, and Social Carrying Capacity
6th Week New Economies in Tourism: The Sharing Economy (Airbnb, etc.) and Impacts
7th Week Technological Transformation: AI, Internet of Things (IoT), and Smart Tourism
8th Week Midterm Exam
9th Week Virtual Tourism, Augmented Reality (AR/VR), and Metaverse Applications
10th Week Changing Consumer Behavior: Experience Economy and Personalization
11th Week Blending Work and Travel: Digital Nomads and Workation
12th Week Demographic Shifts: Silver Tourism and Accessibility
13th Week Alternative and Niche Tourism Markets: Space, Dark, and Volunteer Tourism
14th Week Vision 2030: The Future of Tourism Policies and Ethical Responsibilities
Recommended or Required Reading1. İçöz, O. (Ed.). (2022). Turizmde güncel konular ve eğilimler. Detay Yayıncılık.
2. Zengin, B., & Gümüş, M. (Ed.). (2021). Turizmin geleceği: Paradigmalar, dönüşümler ve yeni yaklaşımlar. Nobel Akademik Yayıncılık.
3. Özdemir, G., & Yılmaz, H. (2023). Konaklama işletmelerinde yeşil aklama (greenwashing) uygulamalarının tüketici güveni ve satın alma niyeti üzerindeki etkisi. Turizm Akademik Dergisi, 10(2), 145-162.
4. Nian, S., & Zhang, H. (2023). Contemporary issues in tourism and hospitality. In Routledge handbook of tourism and hospitality. Routledge.
5. Dodds, R., & Butler, R. (Eds.). (2019). Overtourism: Issues, realities and solutions. De Gruyter.
6. Font, X., & McCabe, S. (2017). Sustainability and marketing in tourism: Its time to be brilliant. Journal of Sustainable Tourism, 25(7), 869-883. https://doi.org/10.1080/09669582.2017.1301721
7. Buhalis, D. (Ed.). (2022). Encyclopedia of tourism management and marketing. Edward Elgar Publishing.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Presentation
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 17 17
Course hours 14 3 42
Preparation for Midterm exam 1 17 17
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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