TOURISM DESTINATIONS

TOİ163

Course Code: TOİ163
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Explains the concept of tourism destination, its components, Tourism Area Life Cycle (TALC) models, and the structures of Destination Management Organizations (DMOs).
Analyzes the competitiveness, attractiveness elements, and market positioning of national and international tourism destinations from economic, sociological, and geographical perspectives.
Evaluates the processes of image, branding, and building consumer trust in destination marketing; grasps the importance of avoiding deceptive practices such as greenwashing and silent greenwashing in promotional activities within the framework of professional ethics.
Plans the environmental, socio-cultural, and economic impacts of regional tourism within the scope of sustainable destination management in line with the United Nations Sustainable Development Goals (UN SDGs).
Develops creative strategies to improve the destination experience by following current digital trends, data management, and technological innovations in smart tourism destinations.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course examines the geographical, cultural, and environmental characteristics of current and emerging tourist destinations in Turkey and around the world. Social events affecting destination attractiveness, competitive analysis, and the processes of identifying new destinations are evaluated in a data-driven manner. Through the course learning outcomes, students gain the capacity to develop proactive strategies by comprehending the features of destinations within the context of international tourism standards and to objectively explain destination development by correlating it with economics and sociology disciplines.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to Tourism Destinations: Concepts, Characteristics, and Components
2^nd Week	Tourism Area Life Cycle (Butler's TALC Model) and Its Stages
3^rd Week	Destination Management Organizations (DMOs) and Stakeholder Collaboration
4^th Week	Destination Attractiveness Elements and Competitiveness Analysis
5^th Week	Destination Marketing, Positioning, and Image Management
6^th Week	Destination Branding: Consumer Trust
7^th Week	Major Tourism Destinations in the World and Global Geography
8^th Week	Midterm Exam
9^th Week	Major Tourism Destinations of Turkey and Regional Analyses
10^th Week	Sustainable Destination Management, Carrying Capacity, and UN SDGs
11^th Week	Smart Destinations and Data Management
12^th Week	Crisis Management, Resilience, and Recovery in Destinations
13^th Week	Special Interest Tourism Destinations: Rural, Gastronomy, and Ecotourism Routes
14^th Week	The Future of Destinations: Innovative Trends, Climate Change, and Vision 2030

Recommended or Required Reading

1. Kozak, N., & Kozak, M. A. (2021). Turizm destinasyon yönetimi ve pazarlaması. Detay Yayıncılık.
2. Özdemir, G. (2023). Sürdürülebilir destinasyon pazarlamasında sessiz yeşil aklama (silent greenwashing) algısının tüketici güveni üzerindeki etkisi. Turizm Akademik Dergisi, 11(2), 145-162.
3. Yılmaz, B. (2022). Akıllı turizm destinasyonları: Teknolojik dönüşüm ve uygulamalar. Nobel Akademik Yayıncılık.
4. Morrison, A. M. (2019). Marketing and managing tourism destinations (2nd ed.). Routledge.
5. Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. In Information and communication technologies in tourism 2015 (pp. 377-389). Springer.
6.World Tourism Organization (UNWTO). (2023). UNWTO guidelines for institutional strengthening of destination management organizations (DMOs). https://www.unwto.org/

Planned Learning Activities and Teaching Methods

Lecture
Questions/Answers
Presentation
Discussion

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	20
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	3	42
Preparation for Final exam	1	17	17
Course hours	14	3	42
Preparation for Midterm exam
Laboratory (including preparation)	1	17	17
Final exam	1	1	1
Homework
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X	X
K2
K3					X
K4
K5			X
K6
K7					X
K8
K9			X	X
K10		X			X
K11		X
K12	X		X	X