TYPES OF TOURISM

TOİ162

Course Code: TOİ162
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

By comparing mass tourism and alternative tourism concepts; explains the classification of tourism types, the reasons for their emergence, and their economic/sociological shares in the global tourism market.
Analyzes the environmental and socio-cultural impacts of nature and community-based tourism types, such as ecotourism, rural tourism, and cultural tourism, on destinations within the scope of Sustainable Development Goals (UN SDGs).
Identifies tourist profiles with different expectations within the scope of special interest tourism (health, faith, gastronomy, adventure, sports, etc.) and develops proactive and creative service concepts for these audiences.
Follows the information technologies used in the operational processes of next-generation tourism types (digital nomadism, smart city tourism, space tourism, etc.) and current managerial trends in the sector with the principle of lifelong learning.
While conducting research and practices related to tourism types within the framework of respect for local cultures, environmental ethics, and international legal regulations; effectively reports the obtained data using professional English.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course addresses special interest tourism concepts emerging as alternatives to mass tourism on a scientific basis. The dynamics and market potentials of niche markets such as hunting, adventure, yacht, convention, winter, botanical, and dark tourism are analyzed. Aligned with the course learning outcomes, students obtain the ability to explain product diversity in tourism by correlating it with economics and sociology disciplines and to develop a visionary perspective by closely monitoring changing consumer and managerial trends in the sector.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to Cultural Heritage: Basic Concepts, Tangible & Intangible Heritage
2^nd Week	UNESCO, World Heritage List, and International Conservation Policies
3^rd Week	Tourism and Cultural Heritage Relationship: The Past as an Attraction
4^th Week	Authenticity and Cultural Commodification in Heritage Tourism
5^th Week	Intangible Cultural Heritage Tourism: Festivals, Traditions, Gastronomy
6^th Week	Tourism Management of Archaeological Sites and Ancient Cities
7^th Week	Museology in Tourism: Transition from Traditional to Living Museums
8^th Week	Midterm Exam
9^th Week	Interpretation and Storytelling in Cultural Heritage Sites
10^th Week	Management of Cultural Routes, Silk Road, and Religious (Sacred Site) Tourism
11^th Week	Heritage Tourism Marketing, Destination Image, and Branding
12^th Week	Digitalization in Heritage Sites: Virtual Reality (VR) and Augmented Reality (AR)
13^th Week	Sustainable Heritage Tourism: Conservation-Use Balance and Carrying Capacity
14^th Week	Dissonant Heritage, Dark Tourism, and Ethical Debates

Recommended or Required Reading

1. Emekli, G., & Yılmaz, B. (Ed.). (2022). Özel ilgi turizmi ve turizm çeşitleri (3. Baskı). Detay Yayıncılık.
2. Kozak, N. (2021). Genel turizm: İlkeler ve kavramlar (22. Baskı). Detay Yayıncılık.
3. Özdemir, G. (2023). Alternatif turizm çeşitlerinde yeşil aklama uygulamalarının tüketici güveni üzerindeki etkisi. Turizm Akademik Dergisi, 11(1), 85-102.
4. Novelli, M. (Ed.). (2021). Niche tourism: Contemporary issues, trends and cases. Routledge.
5. Agarwal, S., Busby, G., & Huang, R. (Eds.). (2018). Special interest tourism: Concepts, contexts and cases. CABI.
6. Weaver, D. B. (2019). Alternative tourism: A comparative analysis. Annals of Tourism Research, 75, 120-135.
7. World Tourism Organization (UNWTO). (2024). Tourism highlights and emerging trends report. https://www.unwto.org/

Planned Learning Activities and Teaching Methods

Lecture
Project
Presentation
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Assignment	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	3	42
Preparation for Final exam	1	17	17
Course hours	14	3	42
Preparation for Midterm exam	1	17	17
Laboratory (including preparation)
Final exam	1	1	1
Homework
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X		X
K2					X
K3				X
K4
K5					X
K6
K7			X
K8					X
K9	X	X			X
K10				X
K11			X
K12	X	X	X