Information Package
baskent.edu.tr

Program of Tourism and Hotel Management

TOİ105

HOTEL OPERATIONS MANAGEMENT

Course Code
TOİ105
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
3
Course TypeCompulsory Course
Course LevelAssociate Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS3
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explains the fundamental concepts of tourism economics, supply and demand equilibrium from micro and macroeconomic perspectives with examples.
  2. Analyzes the direct, indirect, and induced (multiplier) economic impacts of the tourism sector on employment, balance of payments, and national income.
  3. Evaluates tourism investments and regional development policies within the scope of sustainable tourism development along with current global trends.
  4. Interprets the impact of economic fluctuations, exchange rates, and global crises on tourism markets, and develops alternative scenarios against sectoral contractions.
  5. Analyzes national and international tourism data and integrates these economic data into strategic decision-making processes at the level of accommodation and tourism enterprises.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course examines supply, demand, and price elasticities in the tourism market at macro and microeconomic levels, within the context of consumer behavior, firm cost structures, and national income calculations. The impacts of inflation, unemployment, and investments on the tourism sector are analytically evaluated. Aligned with the course learning outcomes, students gain the ability to explain the tourism phenomenon using objective data by directly correlating it with the economics discipline and to develop rational solutions by analyzing data during economic crises and fluctuations.
Course Contents
WEEK TOPICS
1st Week Introduction to Tourism Economics: Basic Concepts and Methodology
2nd Week Tourism Demand: Characteristics, Determinants, and Measurement Methods
3rd Week Tourism Supply and the Economic Characteristics of the Tourism Product
4th Week Price Formation and Demand Elasticities in the Tourism Market
5th Week Macroeconomic Impacts of Tourism I: National Income and Employment
6th Week Macroeconomic Impacts of Tourism II: Balance of Payments and Foreign Trade
7th Week The Multiplier Effect in Tourism: Direct, Indirect, and Induced Effects
8th Week Midterm Exam
9th Week Cost Analysis and Pricing Strategies in the Tourism Sector
10th Week Economic Analysis of Tourism Investments and Incentive Policies
11th Week Economic Crises, Exchange Rates, and Their Impacts on Tourism Markets
12th Week Environmental Economics of Tourism and Sustainable Development (UN SDGs)
13th Week Globalization and the Economics of International Tourism Movements
14th Week The New Economy and Tourism: Digitalization, Sharing Economy, and Trends
Recommended or Required Reading1. Ünlüönen, K., Tayfun, A., & Kılıçlar, A. (2023). Turizm ekonomisi. Nobel Akademik Yayıncılık.
2. Ünlüönen, K., Tayfun, A., (2024). Ekonomi. Nobel yayıncılık
3. Bahar, O., & Kozak, M. (2022). Turizm ekonomisi (8. Baskı). Detay Yayıncılık.
4. İçöz, O. (2020). Turizm ekonomisi (7. Baskı). Turhan Kitabevi.
5. Aydın, N., & Çelik, S. (2023). Küresel krizlerin turizm ekonomisine ve sektörel istihdama etkileri. Turizm Akademik Dergisi, 10(2), 45-60.
6. Dwyer, L., Forsyth, P., & Dwyer, W. (2020). Tourism economics and policy (2nd ed.). Channel View Publications.
7. Song, H., Qiu, R. T., & Park, J. (2019). A review of research on tourism demand forecasting: Launching the Annals of Tourism Research Curated Collection. Annals of Tourism Research, 75, 338-362.
8. World Tourism Organization (UNWTO). (2023). Economic contribution of tourism and the impact of global shocks. UNWTO eLibrary.
9. Yağcı Özcan, Turizm Ekonomisi, Detay Yayıncılık, 2008, Ankara.
10. Parkin, Economics, Sixth Edition, Addison Wesley World Student Edition, Pearson Edu., 2003, USA
11. Tisdell,C., The Economics of Tourism, Volume 1, Edward Elgar Publishing, 2002, UK.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Assignment 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam 1 17 17
Course hours 14 3 42
Preparation for Midterm exam 1 15 15
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load90
Total Work Load / 30 (h)3
ECTS Credit of the Course3
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X X
K2
K3
K4
K5
K6 X
K7 X
K8
K9 X X
K10 X X
K11
K12 X X