INTRODUCTION TO TOURISM

TOİ101

Course Code: TOİ101
Semester: First Term (Fall)
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Compulsory Course

Course Level

Associate Degree

Year of Study

Semester

First Term (Fall)

ECTS

Name of Lecturer(s)

Assistant Professor İsmail Bozkurt

Learning Outcomes

At the end of this course, the students;

Explains the fundamental concepts, historical development, and interdisciplinary structure of tourism from the perspectives of economics, sociology, and psychology.
Classifies the sub-components of the tourism industry (accommodation, transportation, food and beverage) and the fundamental operational processes of these enterprises.
Analyzes the environmental, socio-cultural, and economic impacts of tourism within the framework of the United Nations Sustainable Development Goals (UN SDGs).
Evaluates national and international standards, ethical principles, and current technological trends in the tourism sector.
Anticipates the expectations of different guest profiles and develops professional, proactive, and solution-oriented approaches during crises in service processes.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course examines the structure, developmental dynamics, and core components of the global tourism industry through an interdisciplinary approach. The economic, sociological, and psychological foundations of tourism are analyzed within an objective framework concerning supply-demand equilibrium and destination development. Aligned with the course learning outcomes, students gain the competency to explain tourism phenomena by correlating them with diverse disciplines and to evaluate the sector's environmental and socio-cultural impacts within the context of sustainability principles.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to Tourism and Basic Concepts
2^nd Week	Historical Development of Tourism
3^rd Week	Travel Motivations and Classification of Tourism Activities
4^th Week	Tourism Economics and the Economic Impacts of Tourism
5^th Week	Environmental and Socio-Cultural Impacts of Tourism
6^th Week	Tourism Enterprises
7^th Week	Transportation and Travel Management
8^th Week	Midterm Exam
9^th Week	Marketing in Tourism
10^th Week	Ethical Principles, Law, and Quality Standards in Tourism
11^th Week	Tourism Sociology and Psychology
12^th Week	Sustainable Tourism and UN Development Goals
13^th Week	Global Tourism Trends, Crisis Management, and the Next-Generation Tourist
14^th Week	Technology, Automation, and Digital Transformation in Tourism

Recommended or Required Reading

1. Ünlüönen, K. & Kılıçlar, A. (2026). Genel Turizm (2. baskı). Seçkin Yayıncılık
2. İçöz, O. (2021). Genel turizm: Ekonomi ve sürdürülebilirlik (6. Baskı). Turhan Kitabevi.
3. Kozak, N., Kozak, M. A., & Kozak, M. (2022). Genel turizm: İlkeler, kavramlar (23. Baskı). Detay Yayıncılık.
4. Özdemir, G. (2023). Sürdürülebilir turizm ve yeşil aklama uygulamaları üzerine bir değerlendirme. Turizm ve Yönetim Dergisi, 11(2), 145-162.
5. Goeldner, C. R., & Ritchie, J. R. B. (2020). Tourism: Principles, practices, philosophies (13th ed.). Wiley.
6. Higgins-Desbiolles, F. (2020). Socialising tourism for social and ecological justice after COVID-19. Tourism Geographies, 22(3), 610-623.
7. UNWTO. (2023). International tourism highlights, 2023 edition. World Tourism Organization.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	20
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work	14	3	42
Preparation for Final exam	1	19	19
Course hours	14	3	42
Preparation for Midterm exam	1	15	15
Laboratory (including preparation)
Final exam	1	1	1
Homework
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X		X
K2				X	X
K3		X		X
K4		X			X
K5				X	X
K6					X
K7					X
K8				X
K9	X		X
K10		X		X
K11			X	X	X
K12	X	X	X		X

	LO1	LO2	LO3	LO4	LO5
K1	X		X
K2				X	X
K3		X		X
K4		X			X
K5				X	X
K6					X
K7					X
K8				X
K9	X		X
K10		X		X
K11			X	X	X
K12	X	X	X		X

	LO1	LO2	LO3	LO4	LO5
K1	X		X
K2				X	X
K3		X		X
K4		X			X
K5				X	X
K6					X
K7					X
K8				X
K9	X		X
K10		X		X
K11			X	X	X
K12	X	X	X		X

	LO1	LO2	LO3	LO4	LO5
K1	X		X
K2				X	X
K3		X		X
K4		X			X
K5				X	X
K6					X
K7					X
K8				X
K9	X		X
K10		X		X
K11			X	X	X
K12	X	X	X		X