| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Know the concept of marketing
- Know marketing mix
- Can make market survey.
- Know distribution channels
- Possess knowledge about International Marketing
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course covers the strategic decision-making mechanisms in the process of delivering products and services to the target audience. Within the scope of the course, market research, target market identification, brand management, and marketing mix strategies are addressed. The primary objective is to provide students with the competence to develop and implement marketing models that create a competitive advantage. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Marketing Topic, Scope, Evolution and Modern Marketing Management |
|
2nd Week |
Marketing Environment, The Role of Strategic Planning and Marketing |
|
3rd Week |
Marketing Information Systems and Marketing Research |
|
4th Week |
Consumer Markets and Consumer Behavior |
|
5th Week |
Industrial (Organizational) Markets and Industrial Buyer Behaviour |
|
6th Week |
Market Sections, Choosing Your Target Market and Demand Estimates |
|
7th Week |
Product, Price |
|
8th Week |
Midterm exam |
|
9th Week |
Generally Promotion (Promotion) |
|
10th Week |
Personal Selling and Sales Management |
|
11th Week |
Advertising, Sales Promotion and Publicity |
|
12th Week |
Distribution: Distribution Channels and Physical Distribution |
|
13th Week |
Marketing Management and Auditing Organization Practice |
|
14th Week |
International Marketing, Services Marketing |
|
| Recommended or Required Reading | -Mucuk, İ.(2009), Pazarlama İlkeleri, Seçkin Yayıncılık, Ankara.
- Tuncer Tokol, (2010), Pazarlama Yönetimi, Seçkin Yayıncılık.
- Philip Kotler, Marketing Management, www.slideshare.net |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Assignment |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
8 |
2 |
16 |
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
10 |
10 |
| Total Work Load | 120 |
| Total Work Load / 30 (h) | 4 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
