Studies and Graduation
Course Structure Diagram with Credits
First Term (Fall)
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTZ001 | ELECTIVE COURSE I | 3 | - | 3 | 10 |
| MKTZ501 | MARKETING MANAGEMENT | 3 | - | 3 | 10 |
| MKTZ502 | RESEARCH METHODS AND RESEARCH ETHICS | 3 | - | 3 | 10 |
| MKTZ503 | CONSUMER BEHAVIOR | 3 | - | 3 | 10 |
Second Term (Spring)
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTZ002 | ELECTIVE COURSE II | 3 | - | 3 | 10 |
| MKTZ003 | ELECTIVE COURSE III | 3 | - | 3 | 10 |
| MKTZ504 | NUMERICAL ANALYSES IN MARKETING | 3 | - | 3 | 10 |
| MKTZ505 | STRATEGIC MARKETING AND COMPETITION ANALYSIS | 3 | - | 3 | 10 |
Third Term (Fall)
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTZ004 | ELECTIVE COURSE IV | 3 | - | 3 | 10 |
| MKTZ005 | ELECTIVE COURSE V | 3 | - | 3 | 10 |
| MKTZ506 | TERM PROJECT | - | - | - | 20 |
Elective Courses
| Code | Course Title | T | P | C | ECTS |
|---|---|---|---|---|---|
| MKTZ510 | MARKETING THEORY AND APPLICATIONS | 3 | - | 3 | 10 |
| MKTZ511 | DISTRIBUTION POLICIES AND LOGISTICS MANAGEMENT | 3 | - | 3 | 10 |
| MKTZ512 | ADVERTISEMENT MANAGEMENT | 3 | - | 3 | 10 |
| MKTZ513 | BRAND MANAGEMENT, RESEARCH AND VALUATION | 3 | - | 3 | 10 |
| MKTZ514 | CRM AND DATABASE MARKETING | 3 | - | 3 | 10 |
| MKTZ515 | LAW FOR MARKETING MANAGERS | 3 | - | 3 | 10 |
| MKTZ516 | NEUROMARKETING | 3 | - | 3 | 10 |
| MKTZ517 | SERVICES MARKETING | 3 | - | 3 | 10 |
| MKTZ518 | RETAIL MANAGEMENT | 3 | - | 3 | 10 |
| MKTZ519 | INTERNATIONAL MARKETING | 3 | - | 3 | 10 |
| MKTZ520 | SOCIAL MARKETING | 3 | - | 3 | 10 |
| MKTZ521 | POLITICAL MARKETING | 3 | - | 3 | 10 |
| MKTZ522 | INDUSTRIAL MARKETING | 3 | - | 3 | 10 |
| MKTZ523 | INTEGRATED MARKETING COMMUNICATION | 3 | - | 3 | 10 |
| MKTZ524 | SALES MANAGEMENT | 3 | - | 3 | 10 |
| MKTZ525 | PRODUCT AND PRICING STRATEGIES | 3 | - | 3 | 10 |
| MKTZ526 | DIGITAL MARKETING | 3 | - | 3 | 10 |
| MKTZ527 | ETHICAL ISSUES IN MARKETING | 3 | - | 3 | 10 |
| MKTZ528 | ECONOMICS FOR MARKETING MANAGERS | 3 | - | 3 | 10 |
| MKTZ529 | MARKETING MANAGEMENT IN SHOPPING MALLS | 3 | - | 3 | 10 |
| SOBE512 | SUSTAINABLE ECOLOGY AND SUSTAINABLE DEVELOPMENT | 3 | - | 3 | 10 |
| SOBE514 | MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE APPLICATIONS FOR SOCIAL SCIENCES | 3 | - | 3 | 10 |
| SOBE515 | ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING APPLICATIONS WITH SPSS MODELER SOFT | 3 | - | 3 | 10 |
| SOBE516 | PATENTS AND COPYRIGHTS | 3 | - | 3 | 10 |
| SOBE517 | IMPACT EVALUATION IN COMMERCIAL AND SOCIAL SCIENCES | 3 | - | 3 | 10 |
- T Theoretical hours
- P Practice hours
- C Credit
- ECTS European Credit Transfer System