Information Package

Master's of Marketing without Thesis

MKTZ515

LAW FOR MARKETING MANAGERS

Course Code
MKTZ515
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Able to analyze fundamentals regarding commercial enterprise.
  2. Able to identify concept of unfair competition.
  3. Able to explain the protection of personality.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course; consumer rights, consumer protection law, regulations related with commercial adverisements and announcements, price list regulations, guarantee and guarantee certificate regulations, door to door selling regulations, competition and protection of competition law, brand and brand law, intellectual property law will be examined.
Course Contents
WEEK TOPICS
1st Week Commercial Companies
2nd Week Commercial Names
3rd Week Civil Law
4th Week Concept of Justice
5th Week Concept of Natural Person
6th Week Concept of Natural Person
7th Week Concept of Legal Person
8th Week Good Faith and Honesty
9th Week Midterm Exam
10th Week Concept of Wage
11th Week Concept of Union
12th Week Collective Labor Agreements
13th Week Collective Labor Agreements
14th Week Strike and Lock-Out,Capacity to have Right
15th Week General Review
Recommended or Required ReadingLecture notes
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Project 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 110 110
Course hours 14 3 42
Preparation for Midterm exam 1 70 70
Laboratory (including preparation)
Final exam 1 3 3
Homework
Project 1 80 80
Total Work Load308
Total Work Load / 30 (h)10.26
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3
K1
K2 X X
K3 X
K4
K5 X X X
K6 X X X
K7 X
K8
K9
K10