| Course Type | Elective Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know the importance of retailing in distribution channel.
- Classify the retailing types.
- Learn the retailing strategies in both global and local markets.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The basic topics in this course are; characteristics of retail businesses, product management in retailing, effects of technology, operation management, pricing decisions, promotion, ethics and legal regulations. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to Retailing World |
|
2nd Week |
Retailing Types and Multichannel Retailing |
|
3rd Week |
Retailing Market Strategy and Financial Strategy |
|
4th Week |
Retailing Places and Human Resource |
|
5th Week |
Information Systems and Supply Chain Managemenet, Customer Relationship Management |
|
6th Week |
Products Assortments Management, Product Planning System. |
|
7th Week |
Buying Products and Retailing Pricing |
|
8th Week |
Mid-term examination |
|
9th Week |
Retailing Communication Mix |
|
10th Week |
Store Management |
|
11th Week |
Store Design & Customer Services |
|
12th Week |
Store Design & Customer Services |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Michael Levy, Barton Weitz, Retailing Management, 7th edition. McGraw-Hill,2009 |
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Project |
1 |
30 |
| Presentation of Article |
1 |
15 |
| Total(%) |
|
75 |
| Contribution of In-term Studies to Overall Grade(%) |
|
75 |
| Contribution of Final Examination to Overall Grade(%) |
|
25 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
130 |
130 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
90 |
90 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Project |
1 |
20 |
20 |
| Article |
1 |
5 |
5 |
| Total Work Load | 291 |
| Total Work Load / 30 (h) | 9.7 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
