Hospitality Management International Joint Master's Program with Thesis
HMAN516
INNOVATION IN THE HOSPITALITY AND TOURISM INDUSTRY
Course Code
HMAN516
Semester
Second Term (Spring)
Theory+Practice
5 + 0
ECTS
5
Course Type
Compulsory Course
Course Level
Master's Degree With Thesis
Year of Study
1
Semester
Second Term (Spring)
ECTS
5
Name of Lecturer(s)
-
Learning Outcomes
At the end of this course, the students;
Explain the concepts and processes of innovation in the hospitality and tourism industry.
Analyze strategies for developing innovative products and services.
Evaluate the impact of digital transformation and emerging technologies in the sector.
Adapt and develop sustainable innovation practices for the tourism and hospitality industry.
Generate innovative solutions to enhance customer experience.
Apply innovation management skills through case studies and projects.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None
Course Description
This course explores the role, processes, and applications of innovation in the hospitality and tourism industry. It focuses on innovative product and service development strategies, digital transformation, sustainable innovation, and customer experience design in the tourism sector. Additionally, the course examines the impact of emerging technologies such as artificial intelligence, big data, smart destinations, and personalized services. Case studies of successful innovations will be analyzed, and students will be encouraged to develop innovative tourism solutions, fostering hands-on learning.
Course Contents
WEEK
TOPICS
1st Week
Introduction to Innovation in the Hospitality and Tourism Industry
2nd Week
Types and Processes of Innovation in the Tourism and Hospitality Sector
3rd Week
Digital Transformation and Smart Technologies in the Hospitality Sector
4th Week
Sustainable Innovation in the Tourism and Hospitality Industry
5th Week
Innovation in Customer Experience and Personalized Services
6th Week
Innovation in Tourism Business Models and Revenue Streams
7th Week
Crisis-Driven Innovation and Risk Management
8th Week
Midterm Exam
9th Week
The Role of Artificial Intelligence and Automation in the Hospitality Sector
10th Week
Innovation in Tourism Marketing and Consumer Engagement
11th Week
Entrepreneurship and Start-Up Culture in the Tourism Industry
12th Week
Implementation of Innovation Strategies in Hospitality Businesses
13th Week
Current Innovation Trends and Future Insights in the Hospitality Industry
14th Week
Term Evaluation and Project Presentations
15th Week
Recommended or Required Reading
Buhalis, D. (2020). Technology in Tourism & Hospitality Industry: Principles and Applications. Springer.
Hall, C. M., & Williams, A. M. (2019). Tourism and Innovation. Routledge.
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
20
Assignment
1
10
Presentation of Article
1
10
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
