About the Programme
Key Learning Outcomes
- PO1Students will have advanced knowledge in strategic management, marketing, finance, and human resources management in tourism management and make effective applications related to these areas.
- PO2Students acquire the ability to plan and implement international gastronomy and hospitality management processes and produce innovative solutions for the industry.
- PO3Students will be able to analyze current trends in the global tourism industry, develop strategies for new markets, and implement sustainable tourism practices.
- PO4Students develop strategies to increase customer satisfaction and service quality, conduct crisis management, and adopt a professional hospitality approach.
- PO5Students create innovative business models in the tourism and accommodation industry, adapt to the entrepreneurial ecosystem, and generate creative solutions that can create a competitive advantage in the industry.
- PO6Students establish effective communication in multicultural business environments, develop leadership skills, and manage international teams.
- PO7Students will adopt the principles of sustainability in the tourism industry, act in an environmentally and socially responsible manner, and promote ethical tourism practices.
- PO8Students can analyze complex tourism problems, produce innovative solutions through critical thinking, and make strategic decisions.
- PO9Students conduct academic research in the field of tourism management, use scientific methods effectively, and maintain their career development continuously.
- PO10Students can manage digital transformation processes in the tourism industry, use new-generation hospitality technologies, and develop digital marketing strategies.