Hospitality Management International Joint Master's Program with Thesis
HMAN510
INTERNATIONAL CONSULTANCY PROJECTS (HOSPITALITY BUSINESS INTELLIGENCE) +HRM
Course Code
HMAN510
Semester
Second Term (Spring)
Theory+Practice
2 + 0
ECTS
2
Course Type
Compulsory Course
Course Level
Master's Degree With Thesis
Year of Study
1
Semester
Second Term (Spring)
ECTS
2
Name of Lecturer(s)
-
Learning Outcomes
At the end of this course, the students;
Analyze the fundamental processes of international consulting projects in the hospitality industry.
Make data-driven decisions using strategic consulting and market intelligence applications.
Adapt human resource management strategies to the hospitality sector and enhance talent management processes.
Evaluate workforce dynamics in the global tourism and hospitality industry to develop HR strategies.
Apply teamwork and leadership skills within the scope of international consulting projects.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None
Course Description
This course aims to provide students with a comprehensive perspective by integrating international consulting project management in the hospitality industry with human resource management (HRM) strategies. The course covers strategic consulting processes, data analytics, and market intelligence applications in the global tourism and hospitality sector. Additionally, it explores industry-specific HRM dynamics, talent management, employee experience, and organizational development. Alongside theoretical knowledge, students will engage in real-world consulting projects, gaining hands-on experience in international consultancy and HRM applications.
Course Contents
WEEK
TOPICS
1st Week
Introduction and Course Overview
2nd Week
Hospitality Industry Intelligence and Data Analytics
3rd Week
Consulting Processes in Global Tourism and Hospitality Industry
4th Week
Fundamentals of Human Resource Management and Its Applications in the Hospitality Sector
5th Week
Strategic Human Resource Management and Talent Management
6th Week
Global Workforce Dynamics and Diversity Management
7th Week
Employee Experience and Customer Satisfaction in the Hospitality Industry
8th Week
Midterm Exam
9th Week
Digitalization and the Impact of Technology on the Hospitality Industry
10th Week
Risk Management and Crisis Strategies
11th Week
Corporate Social Responsibility and Sustainable Human Resource Management
12th Week
Leadership and Strategic Decision-Making
13th Week
Current Trends and Future Consulting in the Hospitality Industry
14th Week
Term Evaluation and Project Presentations
Recommended or Required Reading
Barrows, C. W., Powers, T., & Reynolds, D. (2012). Introduction to Management in the Hospitality Industry (10th ed.). Wiley.
Baum, T. (2019). Human Resource Management for the Hospitality and Tourism Industries (2nd ed.). Routledge.
Morrison, A. (2018). Marketing and Managing Tourism Destinations (2nd ed.). Routledge.
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
20
Practice
1
10
Presentation of Article
1
10
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
