Hospitality Management International Joint Master's Program with Thesis
HMAN505
HOSPITALITY STRATEGIC MANAGEMENT + HOTEL DEVELOPMENT STRATEGIES
Course Code
HMAN505
Semester
First Term (Fall)
Theory+Practice
5 + 0
ECTS
5
Course Type
Compulsory Course
Course Level
Master's Degree With Thesis
Year of Study
1
Semester
First Term (Fall)
ECTS
5
Name of Lecturer(s)
-
Learning Outcomes
At the end of this course, the students;
Gains the ability to apply strategic management theories in the hospitality sector.
Conducts financial analysis and investment evaluation in hotel development processes.
Makes strategic decisions through market analysis and customer segmentation.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None
Course Description
The Strategic Hospitality Management and Hotel Development Strategies course comprehensively examines strategic planning and hotel development processes in the hospitality sector. The course teaches how to apply strategic management theories to gain competitive advantage and optimize market analysis, positioning, and investment processes in hotel development projects.
Course Contents
WEEK
TOPICS
1st Week
Fundamentals of strategic management and its importance in hospitality
2nd Week
Core components of hotel development projects
3rd Week
Market analysis and identifying target customer profiles
4th Week
Location selection and competitive analysis
5th Week
Hotel positioning strategies
6th Week
Financial feasibility studies and investment decisions
7th Week
Hotel branding and brand extension strategies
8th Week
Midterm
9th Week
Sustainability and green hotel development strategies
10th Week
Use of innovative technologies in hotel projects
11th Week
Crisis management and risk analyses
12th Week
Stakeholder management and negotiation techniques
13th Week
Monitoring and evaluation processes in hotel development projects
14th Week
Overall assessment
Recommended or Required Reading
Hayes, D. K., Ninemeier, J. D., & Miller, A. A. (2021). Foundations of Lodging Management. Pearson.
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Case Study
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
30
Assignment
1
10
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
