INTERNATIONAL HOSPITALITY BUSINESS

HMAN501

Course Code: HMAN501
Semester: First Term (Fall)
Theory+Practice: 7 + 0
ECTS: 7

Course Type

Compulsory Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

First Term (Fall)

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Understands the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry.
Explores the complex issues faced by hospitality managers when they are assigned to work overseas.
Defines the economic, political and cultural environment in International Tourism.
Gains insight into international hospitality firms? policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course explores the fundamental dynamics and management approaches of the international hospitality industry. It covers global trends, cultural diversity management, strategic planning, financial management, marketing strategies, and sustainability. Students will develop leadership skills and competencies to implement successful strategies at the international level.

Course Contents

WEEK	TOPICS
1^st Week	The hospitality industry as an international business
2^nd Week	Globalization an international business toward service industry
3^rd Week	The geography of international hospitality development: national differences
4^th Week	Cultural environment; cultural context of global environment
5^th Week	Political systems; national differences in political economy
6^th Week	Economic dimension and policies of tourism and hospitality
7^th Week	International hotel classification departments and their relations in international hotels
8^th Week	Midterm
9^th Week	Current approaches in international tourism
10^th Week	The global capital market
11^th Week	The strategy of international business
12^th Week	The organization of international business
13^th Week	Entering strategy and strategic alliances
14^th Week	Global marketing and R&D

Recommended or Required Reading

The International Hospitality Business: Management and Operations, Routledge; 1st edition, 1999 Larry Yu
International Business: Competing in the Global Market Place, 8th ed.McGraw-Hill International Edition, 2011

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	3	3
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	80	80
Course hours	14	2	28
Preparation for Midterm exam	1	80	80
Laboratory (including preparation)
Final exam	1	3	3
Homework
Total Work Load			194
Total Work Load / 30 (h)			6.46
ECTS Credit of the Course			7

Language of Instruction

English

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1	X	X	X	X
K2
K3	X	X	X	X
K4
K5
K6		X	X	X
K7	X	X
K8
K9
K10