COMMUNICATION

SBMO111

Course Code: SBMO111
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Explains the concept of communication, its fundamental elements, and the communication process.
Compares communication models and the types of verbal and nonverbal communication.
Applies active listening, empathy, and feedback techniques in the communication process.
Analyzes the principles of effective communication in interpersonal and organizational communication processes.
Evaluates communication processes by using effective communication skills in different social and professional contexts.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This course examines the fundamental dynamics and methods of message exchange between individuals and institutions. Within the scope of the course, communication models, verbal and non-verbal communication channels, effective listening, and empathy-building techniques are discussed. The primary objective is to provide students with the competence to establish healthy and effective interactions in different social and professional contexts.

Course Contents

WEEK	TOPICS
1^st Week	Course introduction: objectives, scope, and course requirements. The concept of communication and the fundamental elements of communication
2^nd Week	The communication process, functions of communication, and its relationship with other disciplines
3^rd Week	Types of communication: intrapersonal communication, interpersonal communication, group communication, and public communication
4^th Week	Verbal and nonverbal communication, body language, and effective communication techniques
5^th Week	Active listening, empathy, and feedback techniques
6^th Week	Organizational communication and corporate communication processes
7^th Week	National, international, and mass communication; mass media and their characteristics
8^th Week	Midterm Examination
9^th Week	Communication processes and an introduction to fundamental communication models
10^th Week	Media and society: the development of mass media and their social impacts
11^th Week	Computer-mediated communication, digital communication, and new communication technologies
12^th Week	Digital media, social media, and advertising
13^th Week	Public relations and effective corporate communication practices
14^th Week	Globalization and communication; effective communication practices in different social and professional contexts; course review and evaluation

Recommended or Required Reading

Oskay, Ünsal, (2007), İletişimin A B C'si, İstanbul: Der Yayınları.
Mutlu, Erol, (2017), İletişim Sözlüğü, Ankara: Ütopya Yayınevi.
Aziz, Aysel, (2023), İletişime Giriş, Ankara: Nobel Akademik Yayıncılık.
Güngör, Nazife, (2015), İletişime Giriş, Ankara: Siyasal Kitabevi.
İleri Okuma:
Erdoğan, irfan, (2008), İletişimi Anlamak, Ankara: Erk Yayıncılık.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Case Study
Practice
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Quiz	1	20
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz	1	10	10
Individual or group work	14	3	42
Preparation for Final exam	1	15	15
Course hours	14	3	42
Preparation for Midterm exam	1	10	10
Laboratory (including preparation)
Final exam	1	1	1
Homework
Total Work Load			121
Total Work Load / 30 (h)			4.03
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12