Information Package
baskent.edu.tr

Program of Graphic Design

SGRA106

SEMIOTICS

Course Code
SGRA106
Semester
-
Theory+Practice
2 + 2
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Communicate and express themselves visually and verbally.
  2. Question and reason about the process of meaning formation.
  3. Solve design problems, think critically, and produce original ideas.
  4. Analyze designs from a semiotic perspective.
  5. Evaluate work within a framework of ethical rules.
  6. Think conceptually and creatively.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsVisual Perception
Course DescriptionThe course aims to teach the fundamental principles and concepts of semiotics. Students will analyze sign types and engage in applications that emphasize the importance of myths and stories in graphic design.
Course Contents
WEEK TOPICS
1st Week Introduction, course information, discussion of mutual expectations, and information about applications.
2nd Week What is semiotics? Information on the arrangement of meaning, form of content, and analysis in semiotic reading. Discussion.
3rd Week Signification, connotation, and denotation.
4th Week Fundamental concepts of semiotics: sign, signifier, signified.
5th Week Symbol design
6th Week Symbol design
7th Week Presentation, critique, discussion, group criticism, feedback
8th Week Midterm (Research Report)
9th Week History of the mask
10th Week Mask study
11th Week Mask study
12th Week Mask study
13th Week Presentation, critique, discussion, group criticism, feedback
14th Week Presentation, critique, discussion, group criticism, feedback
Recommended or Required Reading-Ambrose, Gavin, Harris, Paul. Grafik Tasarımda İmge (M.K. İz Çev.). (1.Basım). İstanbul: Literatür Yayınları, 2013.

-Arnheim, R. (2012). Görsel Düşünme. İstanbul: Metis Yayıncılık.

-Burnett, R. (2007). İmgeler Nasıl Düşünür? İstanbul: Metis Yayınları.

-Barthes, R. (2012). Göstergebilimsel Serüven (M. Rifat & S. Rifat, Çev.). İstanbul: Yapı Kredi Yayınları.

-Ertan, G. ve Sansarcı, E. (2016). Görsel Sanatlarda Anlam ve Algı. İstanbul: Alternatif Yayıncılık.

-Koffka, K. (1935). Principles of Gestalt psychology. New York: Harcourt, Brace.

- Berger, John (2007). Görme biçimleri. İstanbul: Metis Yayıncılık.

- Wilkinson, K. (2020). Semboller ve İşaretler: Kökenleri ve Anlamlarıyla (S. Toksoy, Çev.). Alfa Yayınları.

- Gardin, N., & Olorenshaw, R. (2019). Larousse semboller sözlüğü (B. Akşit, Çev.). Bilge Kültür Sanat.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Uygulama
  • Presentation
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz 1 6 6
Individual or group work 14 3 42
Preparation for Final exam 1 10 10
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 2 2
Homework
Presentation (including preperation) 2 3 6
Project 2 5 10
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1 X
K2
K3
K4 X
K5 X X X
K6 X
K7
K8
K9 X
K10 X
K11
K12
K13
K14 X X
K15
K16
K17