Information Package
baskent.edu.tr

Program of Graphic Design

GRA485

PACKAGING GRAPHICS

Course Code
GRA485
Semester
Seventh Term (Fall)
Theory+Practice
2 + 2
ECTS
3
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterSeventh Term (Fall)
ECTS3
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. The theoretical, technical, and art history knowledge related to art and graphic design.
  2. The ability to use technical equipment and artistic production techniques in graphic design.
  3. Experience in all disciplines of graphic design.
  4. Developed skills for multi-dimensional perception, thinking, designing, and application.
  5. The ability to think project-based, develop projects, or work effectively and efficiently on an existing project.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course focuses on the graphic design of product packaging, with the goal of creating effective packaging solutions from a functional, aesthetic, and marketing standpoint. Students will learn about packaging design processes for different sectors. The course will examine how elements such as materials, form, color, typography, and visual hierarchy affect packaging. It will also evaluate the contribution of packaging to marketing strategies, including branding, consumer perception, and shelf visibility. Practical projects will cover surface graphics, die-cut templates, and 3D presentation techniques.
Course Contents
WEEK TOPICS
1st Week Course information.
2nd Week Definition and history of packaging design, and analysis of current examples.
3rd Week Students choose a product category and begin their project.
4th Week The relationship between brand language, logo, color, and typography, and continuing the project.
5th Week Project development and feedback.
6th Week Project development and feedback.
7th Week Project development and feedback.
8th Week Midterm Week (Vize Haftası).
9th Week Creating die-cuts, stands, and box structures.
10th Week Designing the graphical surfaces of the packaging.
11th Week 3D presentation of designs and interactive digital mockups.
12th Week Project development and feedback.
13th Week Project development and feedback.
14th Week Finalizing projects for presentation and evaluation.
Recommended or Required ReadingAmbrose, G., & Harris, P. (2011). Packaging the brand: The relationship between packaging design and brand identity. AVA Publishing.
Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf (2nd ed.). Wiley.
Wybenga, G. (2003). Packaging design: Successful product branding from concept to shelf. Rockport Publishers.
Laskarin, M. (2020). Ambalaj Tasarımı ve Malzeme Bilgisi. Nobel Yayınları.
Morioka, N., & Wallace, C. (2017). Designing brand identity: An essential guide for the whole branding team. Rockport Publishers.
The Dieline. (n.d.). The Dieline: Packaging & Branding Design Archive. https://thedieline.com (Global ölçekte güncel ve yaratıcı ambalaj tasarımlarının paylaşıldığı dijital arşiv.)
Packaging of the World. (n.d.). Creative Package Design Gallery. https://www.packagingoftheworld.com (Gerçek sektör projelerine yer veren, öğrenciler için ilham verici örnekler sunan bir kaynak.)
Adobe Creative Cloud. (n.d.). Packaging design tutorials. https://helpx.adobe.com (Adobe Illustrator, Dimension ve Photoshop ile ambalaj tasarımı üzerine çevrimiçi eğitimler.)
Behance. (n.d.). Packaging Design Projects. https://www.behance.net/galleries/graphic-design/packaging (Tasarımcı portfolyoları üzerinden ambalaj projeleri görüntülenebilir)
Planned Learning Activities and Teaching Methods
  • Project
  • Uygulama
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 0
Contribution of In-term Studies to Overall Grade(%) 0
Contribution of Final Examination to Overall Grade(%) 100
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 3 3
Homework
Total Work Load90
Total Work Load / 30 (h)3
ECTS Credit of the Course3
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X
K2 X
K3 X
K4 X
K5
K6
K7
K8 X
K9
K10
K11
K12
K13
K14
K15
K16
K17