Information Package
baskent.edu.tr

Program of Graphic Design

GRA346

GRAPHIC PROJECT IV

Course Code
GRA346
Semester
Sixth Term (Spring)
Theory+Practice
2 + 4
ECTS
6
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study3
SemesterSixth Term (Spring)
ECTS6
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Students will be able to analyze a character selected from mythology and translate its visual and symbolic features into product design.
  2. Students will be able to develop original concepts for product packaging using both traditional design principles and digital tools.
  3. Students will be able to create realistic digital presentations by converting their product designs into 3D models.
  4. Students will be able to apply creative problem-solving, project management, and digital communication skills throughout the design process.
Mode of DeliveryFace to face
PrerequisitesYes(GRA345)
Recommended Optional Programme Components
Course DescriptionThis course aims to enable students to create innovative packaging designs based on a character selected from mythology. Students will develop product packaging that reflects the features and story of their chosen character, and then create 3D models of these designs for digital presentations. Additionally, students will design animated advertisements and motion graphics to promote these products, enhancing their marketing and visual communication skills. Throughout this process, students will learn to use both traditional design principles and digital, 3D, and AI-based design tools, gaining practical experience in creative problem-solving and project management.
Course Contents
WEEK TOPICS
1st Week Preliminary survey, selection of 3 mythological characters and brands
2nd Week Narration, demonstration, sketching, pen and paper, paints, tablets
3rd Week Completion of illustrations
4th Week Association of mythological characters with a brand, determination of products, design, critique.
5th Week Associating mythological characters with a brand, designing their products, placing them in a large-scale design area, design, critique.
6th Week Associating mythological characters with a brand, designing their products, placing them in a large-scale design area, critique.
7th Week Placing them in a large-scale design area, critique.
8th Week Visa, delivery (70x200cm flag)
9th Week Creating a storyboard for the video
10th Week Creating a storyboard for the video
11th Week Video work
12th Week Video work
13th Week Video work
14th Week Final survey, critical.
15th Week Storyboard (50x70cm) and animation/mp4 video format delivery.
Recommended or Required ReadingPackaging Design Successful Product Branding from Concept to Shelf Marianne R. Klimchuk & Sandra A. Krasovec
The Animator?s Survival Kit Richard Williams
Motion Graphic Design: Applied History and Aesthetics Jon Krasner
Design Basics David A. Lauer & Stephen Pentak
Character Design for Beginners David Colman
Digital Modeling William Vaughan
Planned Learning Activities and Teaching Methods
  • Lecture
  • Uygulama
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours 14 6 84
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 1 1
Homework
Project 2 47 94
Total Work Load180
Total Work Load / 30 (h)6
ECTS Credit of the Course6
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4
K1 X
K2 X X
K3
K4 X
K5 X
K6 X X
K7
K8 X
K9
K10 X
K11 X
K12
K13
K14
K15
K16
K17