GRAPHIC PROJECT III

GRA345

Course Code: GRA345
Semester: Fifth Term (Fall)
Theory+Practice: 2 + 4
ECTS: 6

Course Type

Compulsory Course

Course Level

Bachelor's Degree

Year of Study

Semester

Fifth Term (Fall)

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Design effective logos and logotypes,
Understand what kind of design elements are included in corporate identity designs,
See the effect of a company's logo and corporate color on its recognition,
Understand the impact of motion poster designs.
Think fluently, flexibly, and originally.

Mode of Delivery

Face to face

Prerequisites

Yes(GRA246)

Recommended Optional Programme Components

GRA246 Graphic Project II

Course Description

Theoretical and visual information on the effective use of visuals and typography in logo, color palette, corporate identity booklet (logotype, corporate typeface, brochure, business card, letterhead, diplomat envelope, envelopes, file cover, file content, flag, pennant, notepad, invitation, CD cover, ID card and visitor card, label, promotional product), poster, billboard design, and motion poster designs. Brainstorming will be used to apply this knowledge through designs for a chosen IT company, cafe, or textile company.

Course Contents

WEEK	TOPICS
1^st Week	Introduction, course definition, objectives, course curriculum, logo design, information about Midterm and Final projects, preliminary survey
2^nd Week	Color palette and logo and logotype designs
3^rd Week	Corporate identity designs: font selection, logo design.
4^th Week	Corporate identity designs: business card, letterhead, envelopes, file cover, flag, pennant.
5^th Week	Corporate identity designs: notepad, invitation, CD cover, ID card, visitor card, label, promotional product.
6^th Week	Corporate identity designs: Brochure design.
7^th Week	Arranging the designs on a 70x100 sheet.
8^th Week	Midterm Week. Submission of printed sheets.
9^th Week	Poster design.
10^th Week	Poster design.
11^th Week	Billboard design.
12^th Week	Animated poster design.
13^th Week	Animated poster design.
14^th Week	Animated poster design.
15^th Week
16^th Week

Recommended or Required Reading

Akman, M., & Uçar, T. F., (2020). Bugünün ve Geleceğin Grafik Tasarımı. Akdeniz Sanat Dergisi , vol.14, no.25, 9-21.
Becer, Emre. (2020). Modern Sanat ve Yeni Tipografi. 4. Baskı, Dost Kitabevi.
Becer, Emre. (2024). İletişim ve Grafik Tasarım. 14. Baskı, Dost Kitabevi.
Bokhua, George. (2022). Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons, 1. Baskı, Rockport Publishers Inc.
Buyurgan, Serap., Buyurgan Ufuk, (2020). Sanat eğitimi ve öğretimi (eğitimin her kademesine yönelik yöntem ve tekniklerle). (Geliştirilmiş 8. Baskı) Ankara: PEGEM Akademi.
Hyndman, Sarah. (2016). Why Fonts Matter. 1. Baskı, Virgin Books
Logggos. (n.d.). https://www.logggos.club/browse
Peters, Allan (2023). Logos that Last: How to Create Iconic Visual Branding, 1. Baskı, Rockport Publishers Inc.
Samara, Timoty. (2006). Type Style Finder. Rockport Pub.
Samara, Timoty. (2005). Making and Breaking the Grid. Rockport Publishers.
Sarıkavak, Namık Kemal. (2017). Kaligrafik ve Tipografik Deneysel Tasarımlar. İstanbul: Hayalperest Yayınevi.
Sarıkavak, Namık Kemal. (2017). Çağdaş Tipografinin Temelleri. Seçkin Yayıncılık.
Uçar, Tevfik Fikret. (2019). Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi.
Slade-Brooking, Catharine (2016). Creating a Brand Identity: A Guide for Designers, 1. Baskı, Laurence King Publishing
Yalanska, Marina, (n.d.). Logo Design: Collection of Creative Logos for a Variety of Brands. https://blog.tubikstudio.com/logo-design-creative-logos-collection/

Planned Learning Activities and Teaching Methods

Lecture
Presentation
Discussion
Uygulama

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Total(%)		0
Contribution of In-term Studies to Overall Grade(%)		0
Contribution of Final Examination to Overall Grade(%)		100
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours	14	6	84
Preparation for Midterm exam
Laboratory (including preparation)
Final exam	1	1	1
Homework
Project	2	47	94
Total Work Load			180
Total Work Load / 30 (h)			6
ECTS Credit of the Course			6

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1		X	X	X
K2	X
K3		X
K4
K5	X
K6	X				X
K7
K8
K9
K10					X
K11
K12
K13	X
K14
K15
K16
K17

	LO1	LO2	LO3	LO4	LO5
K1		X	X	X
K2	X
K3		X
K4
K5	X
K6	X				X
K7
K8
K9
K10					X
K11
K12
K13	X
K14
K15
K16
K17

	LO1	LO2	LO3	LO4	LO5
K1		X	X	X
K2	X
K3		X
K4
K5	X
K6	X				X
K7
K8
K9
K10					X
K11
K12
K13	X
K14
K15
K16
K17

	LO1	LO2	LO3	LO4	LO5
K1		X	X	X
K2	X
K3		X
K4
K5	X
K6	X				X
K7
K8
K9
K10					X
K11
K12
K13	X
K14
K15
K16
K17