Be able to explain the importance of graphic design in the publishing and print media industries.Be able to determine how visual communication affects audience interaction in television, digital media, and print publications.
Gain proficiency in design elements such as layout, composition, contrast, and hierarchy.Be able to create effective on-screen and print graphics using techniques of balance, readability, and branding.
Be able to design lower third graphics, chyrons, full-screen graphics, and transition animations.Be able to integrate typography, motion graphics, and branding elements into publication graphics.
Gain proficiency in creating static graphics in software such as Adobe Photoshop, Illustrator, and InDesign. Be able to apply motion graphics techniques using After Effects or similar software.
Be able to develop visual identity elements such as logos, icons, and publication branding. Be able to design marketing and promotional materials for TV programs, news segments, and digital campaigns.
Understand the technical requirements for implementing graphics in live broadcasts. Be able to ensure the synchronization of graphics with sound, video, and other elements.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
Course Description
This course aims to enable students to gain knowledge and skills in graphic design techniques used in print and digital publishing. Students will develop visual solutions suitable for publication content and create designs for media branding and promotional strategies using industry-standard software. The course also aims for students to develop a professional approach to the industry by improving their creative thinking, technical application, timing, aesthetic integrity, and communication skills in publication design
Course Contents
WEEK
TOPICS
1st Week
Introduction to Graphic Design in Publishing and Broadcasting
2nd Week
Television and Digital Broadcast Formats:
3rd Week
Typography in Media:
4th Week
Publication Graphics Layout and Composition
5th Week
Software Skills Adobe Photoshop:
6th Week
Software Skills Adobe Illustrator
7th Week
Software Skills Adobe InDesign
8th Week
Publication Design Magazines and Newspapers
9th Week
Publication Design Catalogs and Brochures
10th Week
Motion Graphics for Publication
11th Week
Branding and Visual Identity in Media
12th Week
Integration of Graphics in Broadcast Production
13th Week
Advertising and Promotional Graphics in Broadcast Media
14th Week
Final Project Presentation
Recommended or Required Reading
Ellen Lupton & Jennifer Cole Phillips , Graphic Design: The New Basics
Ellen Lupton, Thinking with Type
Marty Neumeier, The Brand Gap
Planned Learning Activities and Teaching Methods
Lecture
Project
Uygulama
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
40
Total(%)
0
Contribution of In-term Studies to Overall Grade(%)
0
Contribution of Final Examination to Overall Grade(%)
