Information Package
baskent.edu.tr

Master's Program of Graphic Design with Thesis

GRA531

BRAND IDENTITY

Course Code
GRA531
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explain brand identity within theoretical frameworks.
  2. Analyze brand identity elements.
  3. Evaluate differences between brand identity and brand image.
  4. Discuss cultural, sociological, and psychological influences on brand identity.
  5. Conduct academic research on brand identity.
  6. Propose strategies for developing brand identity.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course aims to provide students with a theoretical and strategic understanding of brand identity, enabling them to analyze cultural, visual, and communicative structures of brands.
Course Contents
WEEK TOPICS
1st Week Introduction & Key Concepts
2nd Week Theories of Brand Identity
3rd Week Brand Identity Elements I
4th Week Brand Identity Elements II
5th Week Corporate Identity Relation
6th Week Cultural Dimension
7th Week Psychological Dimension
8th Week Midterm
9th Week Communication
10th Week Global vs Local
11th Week Crisis & Rebranding
12th Week Ethics & Sustainability
13th Week Research Methods
14th Week Final Presentations
Recommended or Required ReadingAaker, D. A. Building Strong Brands
Kapferer, J. N. The New Strategic Brand Management
Wheeler, A. Designing Brand Identity
Korkmaz, S., Eser, Z., Öztürk, S.A. Pazarlama
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 10
Project 1 20
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 14 4 56
Preparation for Final exam 1 28 28
Course hours 14 3 42
Preparation for Midterm exam 1 28 28
Laboratory (including preparation)
Final exam 1 3 3
Homework 10 10 100
Project 1 20 20
Performance Practice 1 20 20
Total Work Load300
Total Work Load / 30 (h)10
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1
K2 X X
K3
K4
K5 X
K6
K7 X X X
K8 X X
K9
K10
K11 X
K12
K13
K14
K15 X X X
K16
K17 X X X