Information Package

Master's Program of Graphic Design with Thesis

GRA527

POPULAR CULTURE

Course Code
GRA527
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gains specific knowledge about the concepts of culture, art, and design, the interaction between culture and design, design as a form of cultural production, and art/design movements.
  2. Understands the effects of Modernism, Postmodernism, and Pop Art movements on art/design.
  3. Evaluates the impact of popular culture on the fields of art/design at a conceptual level.
  4. Questions the relationship between art/design and technology.
  5. Recognizes a scientific publication process that reflects the impact of popular culture on the field of design.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe aim of the course is to provide students with specific knowledge on the concepts of culture, art, and design; the interaction between culture and design; design as a form of cultural production; art/design movements; Modernism, Postmodernism, and Pop Art; to encourage students to question the relationship between art/design and technology; to evaluate the impact of popular culture on the fields of art/design at a conceptual level; and to bring this to life through a project undertaken within the scope of the course.
Course Contents
WEEK TOPICS
1st Week Preliminary Survey. Information about the course description, objectives, teaching program, and project to be carried out.
2nd Week What is culture? Reflections of popular images in the field of art/design.
3rd Week Concepts of art and design. The interaction between culture and design; design as a form of cultural production.
4th Week Art/design movements. Design from Modernism to Postmodernism. Information about the midterm exam: (develop an article proposal by identifying at least two topics that reflect the influence of popular culture in the field of art/design; research and presentation related to the problem, method, and conceptual framework).
5th Week Pop Art. Popular culture, art/design.
6th Week Ways of Seeing. The female figure in Renaissance paintings and its relationship with property. The impact of this visual tradition on the representation of women in contemporary advertising graphics.
7th Week A discussion panel addressing current and popular topics in the context of graphic design. Collective brainstorming on essay topics.
8th Week Midterm exam.
9th Week Graphic design and technology. Artificial intelligence, interaction design, and video games. The effects of technology on the designer's identity.
10th Week Information about the final exam: (Completion of the findings, conclusions, and evaluation sections of the article determined in the midterm exam). Student process presentations and feedback.
11th Week Student process presentations and feedback.
12th Week Student process presentations and feedback.
13th Week Article presentation.
14th Week Article presentation. Final survey.
Recommended or Required ReadingBerger, J. (2021). Görme biçimleri. Metis Yayınları.
Heller, S., & Vienne, V. (2012). 100 ideas that changed graphic design. Laurence King Publishing.
Meggs, P. B., & Purvis, A. W. (2016). Meggs' history of graphic design (6. baskı). John Wiley & Sons.
Norman, D. A. (2013). The design of everyday things. Basic Books.
Güvenç, B. (2000). Sosyal ve Kültürel Değişme. Gündoğan.
Akurgal, E. (2014). Anadolu Uygarlıkları. Phoenix.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 14 15 210
Preparation for Final exam 1 10 10
Course hours 14 3 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation)
Final exam 1 3 3
Homework 1 3 3
Presentation (including preperation) 4 3 12
Article Presentation 2 3 6
Total Work Load299
Total Work Load / 30 (h)9.96
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3 LO4 LO5
K1 X
K2 X
K3
K4 X
K5 X X X
K6 X X
K7
K8
K9 X
K10
K11 X X
K12
K13 X
K14
K15
K16
K17