Information Package
baskent.edu.tr

Master's Program of Graphic Design with Thesis

GRA521

VISUAL LITERACY

Course Code
GRA521
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gains knowledge about visual perception and theories.
  2. Visual perception is strengthened.
  3. Acquires visual thinking, visual literacy, and visual analysis skills.
  4. Develops the ability to solve design problems, generate original ideas, and apply them.
  5. Develops the ability to think conceptually.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe course provides information on visual perception and theories, conducts detailed research, discusses visuals, and expects students to write scientifically and analyze the subject matter once they have acquired a certain level of knowledge. The acquired knowledge is reinforced through original projects in the field of graphic design.
Course Contents
WEEK TOPICS
1st Week Preliminary Survey. Information about the course description, objectives, teaching program, and projects to be carried out.
2nd Week Design elements and principles, perception, visual perception, looking and seeing.
3rd Week Gestalt Theory and Principles of Perception. Midterm Project (Multi-advertising analysis across three brands).
4th Week Analysis through design (design elements and principles, in line with Gestalt Theory and Principles of Perception).
5th Week Presentation of Midterm Projects.
6th Week Presentation of Midterm Projects.
7th Week Presentation of Midterm Projects.
8th Week Midterm Week.
9th Week Design analysis.
10th Week Design analysis. Final Project (Design and reporting related to one of the three selected brands)
11th Week Design process and critique, brainstorming.
12th Week Design process and critique, brainstorming.
13th Week Design process and critique, brainstorming.
14th Week Presentation of research reports. Final Survey.
Recommended or Required ReadingAmbrose, Gavin ve Harris, Paul (2013). Grafik tasarımda imge. Çev. M.K.İz. 1. Basım. İstanbul: Literatür Yayınları.
Arnheim, Rudolf, (2007). Görsel düşünme. çev: Rahmi Öğdül, İstanbul: Metis Yayıncılık.
Berger, John, (2007). Görme biçimleri. çev: Yurdanur Salman, İstanbul: Metis Yayıncılık.
Boorstın, Daniel J. (1992). Yaratıcı ruhun evrimi. Çeviren: Gülden Şen, Editör: Serpil Demirtaş, İstanbul: Promat Basım ve Yayın San. Ve Tic. A.Ş.
Buyurgan, Serap, Buyurgan Ufuk, (2019). Sanat eğitimi ve öğretimi (eğitimin her kademesine yönelik yöntem ve tekniklerle). 6. Baskı. Ankara: PegemA Yayıncılık.
Gökaydın, Nevide (2010). Temel sanat eğitimi. İstanbul: Moss Eğitim.
San, İnci (1985). Sanat ve eğitim. Ankara: Ankara Üniversitesi Basımevi.
Sungur, Nuray, (1997). Yaratıcı düşünce. 2. Baskı. İstanbul: Evrim Yayınevi.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Project
  • Presentation
  • Critic
  • Report Preparation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 14 15 210
Preparation for Final exam 1 5 5
Course hours 14 3 42
Preparation for Midterm exam 1 5 5
Laboratory (including preparation)
Final exam 1 3 3
Homework
Presentation (including preperation) 5 5 25
Project 1 5 5
Total Work Load298
Total Work Load / 30 (h)9.93
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1
K2 X X X X
K3 X
K4 X X
K5
K6 X
K7 X
K8 X
K9 X
K10 X X X
K11 X X X
K12
K13
K14 X
K15 X X
K16
K17