THREE-DIMENSIONAL GRAPHIC DESIGN

GRA511

Course Code: GRA511
Semester: -
Theory+Practice: 2 + 2
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Learn; Reinterpret 2D graphic design principles (stain/spot, balance, hierarchy) in 3D space,
Manage the difference between photorealism (realism) and stylized (abstract/graphic) narrative.
Use light, texture, and material as communication tools,
Analyze the place of 3D in brand identity and advertising.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This course explores the role of concepts such as volume, space, light, and texture in visual communication by carrying the graphic design discipline beyond two-dimensional surfaces. Within the scope of the course, students learn to use 3D modeling and rendering tools not merely as technical production tools, but as conceptual instruments for typography, brand identity, and experimental art production. In the course, where the equivalents of traditional design principles (balance, hierarchy, contrast) on the Z-axis are examined, the focus is on kinetic typography, procedural design, material culture, and hybrid (2D+3D) imaging techniques. The aim is not to produce photorealistic simulations, but to train designers who can reinterpret the graphic design language in three-dimensional space, possess a strong aesthetic vision, and

Course Contents

WEEK	TOPICS
1^st Week	Transition from 2D to 3D: What is the Z-axis for graphic designers? Perspective types (Isometric, One-point, Two-point). Techniques for creating depth perception.
2^nd Week	Virtual Photography ? Camera and Framing: Photography experiments within 3D software. Cinematic composition rules.
3^rd Week	Painting with Light and Atmosphere: The role of light in creating mood and hierarchy.
4^th Week	Material Culture ? Texture and Tactility: Creating "tangible" surfaces in a digital environment.
5^th Week	Kinetic and Volumetric Typography (3D Type): Treating letters as sculptures or architectural structures; typographic deformation, extrude, and bevel techniques.
6^th Week	Abstraction and Procedural Design: Generating forms using mathematical formulas and simulations instead of modeling by hand.
7^th Week	Midterm Project and Critique
8^th Week	Illusion of Motion in Still Images: Creating a sensation of speed in a static frame using Motion Blur, Speed Lines, and deformation.
9^th Week	Soft Body and Cloth Simulations: Creating Digital Fabric through the combination of fashion and graphic design.
10^th Week	3D and Brand Identity: Use of 3D in corporate identities (Logo animations, Key Visual production). Transferring brand palettes to 3D materials.
11^th Week	Hybrid Design (Post-Production): Combining 3D renders with 2D graphics, illustration, and photography.
12^th Week	AR/VR and Spatial Design: Basic logic for augmented reality filters.
13^th Week	Application and Render: The production phase of projects. Render optimization, color grading.
14^th Week	Final Jury

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17