| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Explains the fundamental concepts of service design.
- Applies user research and experience mapping methods.
- Analyzes the contribution of graphic design to the service experience.
- Produces personas, customer journeys, and service blueprints.
- Develops interdisciplinary service solutions.
- Presents service design projects at an academic and professional level.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
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| Recommended Optional Programme Components | |
|---|
| Course Description | This course aims to equip students with the ability to think and produce in a service-oriented manner within the field of graphic design by addressing service systems from the perspectives of user experience, visual communication, and strategic design.Within the scope of the course, students learn service design?specific methods such as user research, experience mapping, persona creation, service blueprinting, touchpoint design, prototyping, and storytelling, both theoretically and practically. The role of graphic design in service experience is analyzed in the context of digital and physical environments.The course supports students in developing innovative, sustainable, and user-centered service solutions through an interdisciplinary approach. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to service design and key concepts |
|
2nd Week |
User-centered design and experience |
|
3rd Week |
Field research and observation techniques |
|
4th Week |
Personas and empathy maps |
|
5th Week |
Customer journey mapping |
|
6th Week |
Service blueprint |
|
7th Week |
Midterm presentation |
|
8th Week |
Visual touchpoints |
|
9th Week |
Storytelling and scenario development |
|
10th Week |
Prototyping methods |
|
11th Week |
Digital service design |
|
12th Week |
Public and social service design |
|
13th Week |
Project development |
|
14th Week |
Final project presentations |
|
| Recommended or Required Reading | |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
20 |
| Practice |
1 |
30 |
| Project |
1 |
40 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
|
|
|
| Course hours |
|
|
|
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
|
|
|
| Homework |
|
|
|
| Total Work Load | 0 |
| Total Work Load / 30 (h) | 0 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
