Information Package
baskent.edu.tr

Program of Cartoon and Animation

ANI532

ENTREPRENEURSHIP IN THE ANIMATION AND GAME INDUSTRY

Course Code
ANI532
Semester
-
Theory+Practice
2 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Ability to comply with existing laws and regulations and to take ethical responsibility
  2. Developing and monitoring the changing technology and choosing the appropriate self
  3. In art design field ability to work interdisciplinary
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course aims to teach students the dynamics of the global animation and gaming industries and the processes involved in transforming creative projects into sustainable, scalable business models. It provides a hands-on approach to every step of establishing a studio or commercializing an idea?ranging from the initial concept phase and market research to legal and financial planning, as well as the development of successful launch and growth strategies. By gaining an understanding of the industry's unique challenges?such as intellectual property, funding rounds, and publishing agreements?and its opportunities, students prepare for their own entrepreneurial journeys.
Course Contents This course aims to teach students the dynamics of the global animation and gaming industries and the processes involved in transforming creative projects into sustainable, scalable business models. It provides a hands-on approach to every step of establishing a studio or commercializing an idea?ranging from the initial concept phase and market research to legal and financial planning, as well as the development of successful launch and growth strategies. By gaining an understanding of the industry's unique challenges?such as intellectual property, funding rounds, and publishing agreements?and its opportunities, students prepare for their own entrepreneurial journeys.
Recommended or Required ReadingBasadur, M., Goldsby, M., & Mathews, R. (2022). Design-centered entrepreneurship (2. baskı). Routledge.
Besler, S. (2012). Sosyal girişimcilik. Beta Yayınevi.
Blank, S. (2017). Girişimcinin el kitabı. Boyut Yayınları.
Burns, P. (2020). Corporate entrepreneurship and innovation (4. baskı). Macmillan International, Red Globe Press.
Crabtree, G. (2011). Simple numbers, straight talk, big profits!. MJ Lane Publishing.
Haine, C. (2020). Business and entrepreneurship for filmmakers: Making a living as a creative artist in the film industry. Routledge.
Josef, A., Van Lepp, A., & Carper, M. D. (2022). The business of indie games: Everything you need to know to conquer the indie games industry. CRC Press.
Mitchell, B. (2023). Independent animation: Developing, producing and distributing your animated films (2. baskı). CRC Press.
Mair, J., Robinson, J., & Hockerts, K. (Ed.). (2006). Social entrepreneurship. Palgrave Macmillan.
Northouse, P. G. (2019). Leadership: Theory and practice (8. baskı). SAGE Publications.
Osterwalder, A., & Pigneur, Y. (2016). İş modeli üretimi (S. Kaya, Çev.). Optimist Yayınları. (Orijinal çalışma basım tarihi 2010).
Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
Ries, E. (2012). Yalın yeni girişim: Bugünün girişimcileri sürekli yeniliği kullanarak çok başarılı işleri nasıl ortaya çıkarır?. Özyeğin Üniversitesi Yayınları.
Schreier, J. (2017). Blood, sweat, and pixels: The triumphant, turbulent stories behind how video games are made. Harper.
Schwarzl, T. (2014). Game project completed! How successful indie game developers finish their projects. Thomas Schwarzl.
Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Portfolio.
Spinelli, S., & Adams, R. (2016). New venture creation: Entrepreneurship for the 21st century (10. baskı). McGraw-Hill Education.
Tuncer, D., Ayhan, D. Y., & Varoğlu, D. (2008). Genel işletmecilik bilgileri. Siyasal Kitabevi.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Problem Solving
  • Case Study
  • Practice
  • Presentation
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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