INSTRUCTIONAL MESSAGE DESIGN

BOTU644

Course Code: BOTU644
Semester: Second Term (Spring)
Theory+Practice: 2 + 2
ECTS: 8

Course Type

Compulsory Course

Course Level

Master's Degree Without Thesis

Year of Study

Semester

Second Term (Spring)

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Will be able to explain message design principles,
Will be able to give examples of the use of Message Design Principles in the Learning Environment,
Will be able to design learning materials by considering message design principles,
Will be able to evaluate learning materials by considering message design principles.

Mode of Delivery

E-Learning

Prerequisites

Recommended Optional Programme Components

No recommendation

Course Description

Instructional message design principles (motivation, perception, concept learning, ...), techniques and analysis; basic research; Methods for print and electronic materials applied

Course Contents

WEEK	TOPICS
1^st Week	What are Instructional Message Design Principles?
2^nd Week	Principles of Motivation
3^rd Week	Applying Principles of Motivation in Learning Environments
4^th Week	ARCS Motivation Principles
5^th Week	Applying ARCS Motivation Principles in Learning Environments
6^th Week	Principles of Perception
7^th Week	Applying Principles of Perception in Learning Environments
8^th Week	Principles of Learning
9^th Week	Applying Principles of Learning in Learning Environments
10^th Week	Concept-Learning
11^th Week	Project - Introduction
12^th Week	Applying Concept Principles in Learning Environments
13^th Week	Examples of Using Message Design Principles in Learning Environments
14^th Week	Developing Digital Materials Using Message Design Principles

Recommended or Required Reading

1) Alessi, S. M. and Trollip, S. R. (2001). Multimedia for Learning: Methods and Development (3rd Ed.).

2) Cabı, E. (2015). Öğretimsel Mesaj Tasarımı. Emine Cabı. Öğretim Teknolojileri ve Materyal Tasarımı. Ankara: Pegem Akademi Yayıncılık (16-42)
3) Ergin, A., Birol, C. (2000). Eğitimde İletişim. Ankara, Anı Yayıncılık

4) Erl, T. (2008). Soa: principles of service design (Vol. 1). Upper Saddle River: Prentice Hall.

5) Fleming M. & Levie W.H. (Eds.).(1993). Instructional message design: Principles from the behavioral and cognitive sciences (2nd ed.). Englewood Cliffs, NJ: Educational Technology Publications.

6) Gagne, R. M. (1985). The Conditions of Learning (4th.). New York: Holt, Rinehart & Winston.

7) Heinich, R., Molenda, M., Russell, J. D. ve Smaldino, S. E. (1999). Instructional media and technologies for learning (Sixth Edition). New York: Macmillan Publishing Company.

8) Mayer, R.E. (2001a). Multimedia learning. New York: Cambridge University Press.

9) Paivio, A. (1991). Dual coding theory: Retrospect and current status. CanadianJournal of Psychology, 45, 255-287.

10) Pintrich, P. R. (2000). The role of goal orientation in self-regulated learning. In M. Boekaerts, M., Pintrich, P.R., Zeidner, M. (Eds.), Handbook of self-regulation, Academic, San Diego. 451-502.

11) Reigeluth, C.M. (1983). Instructional Design. What is it and Why is it?. In Reigeluth (Ed.) Instructional Design,

12) Rothwell, W. J., & Kazanas, H. C. (2011). Mastering the instructional design process: A systematic approach. John Wiley & Sons.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Problem Solving
Project

Assessment Methods and Criteria

	Quantity	Percentage (%)
Assignment	4	20
Total(%)		20
Contribution of In-term Studies to Overall Grade(%)		20
Contribution of Final Examination to Overall Grade(%)		80
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	14	4	56
Preparation for Final exam	1	40	40
Course hours	14	4	56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam	1	3	3
Homework	4	20	80
Total Work Load			235
Total Work Load / 30 (h)			7.83
ECTS Credit of the Course			8

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X