Information Package
baskent.edu.tr

Master's of Public Relations and Publicity without Thesis

PRP542

CORPORATE SACIAL ADVOCACY

Course Code
PRP542
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows the differences between the concepts of responsibility and advocacy.
  2. Understands the intersections and differences between corporate social responsibility and corporate social advocacy initiatives.
  3. Discusses corporate social advocacy initiatives within the framework of activist public relations.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionIn the course, the differences between corporate social advocacy, which has emerged as a contemporary form of activist public relations, and corporate social responsibility are addressed. Additionally, the role of corporate social advocacy in the transformation of public relations is discussed.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course
2nd Week Public Relations in a Polarized Society
3rd Week Public Relations in a Polarized Society
4th Week Activist Public Relations
5th Week Dissent Public Relations and Protest Public Relations
6th Week Organizations in the Responsibility and Advocacy Dilemma: Risk and Crisis Management
7th Week Organizations in the Responsibility and Advocacy Dilemma: Image and Reputation Management
8th Week Midterm
9th Week From Corporate Social Responsibility to Corporate Social Advocacy
10th Week From Corporate Social Advocacy to Corporate Political Advocacy
11th Week Student Presentations
12th Week Student Presentations
13th Week Student Presentations
14th Week General Evaluation
Recommended or Required ReadingAbitbol, A. ve VanDyke, M. S. (2023). Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages. Public Relations Review, 49(4): 1-10.

Akçay, E. (2023). Halkla ilişkilerin sosyal bilimlerde yeniden konumlanışı: kurumsal sosyal sorumluluktan kurumsal sosyal savunuculuğa. H. Yazıt ve N. Köktürk (Ed.), Sosyal Bilimler Üzerine Araştırmalar- VIII içinde (1-24). Özgür Yayınları.

Ashby-King, D. T. (2023). Corporate social advocacy or social issues management Examining state flagship universities? responses to the killing of George Floyd. Public Relations Review, 49(3): 1-11.

Austin, L., Gaither, B. M. ve Gaither, K. (2019). Corporate social advocacy as public interest communications: Exploring perceptions of corporate involvement in controversial social-political issues. Journal of Public Interest Communications, 3(2): 3-31.

Dodd, M. D. ve Supa, D. W. (2014). Conceptualizing and measuring corporate social advocacy? communication: Examining the impact on corporate financial performance. Public Relations Journal, 8(3): 2-23.

Gaither, B. M. ve Austin, L. (2023). Corporate social advocacy. A. O'Connor (Ed.), The Routledge Handbook of Corporate Social Responsibility Communication içinde (177-190). Routledge.

London, M. (2010). Understanding social advocacy: An integrative model of motivation, strategy, and persistence in support of corporate social responsibility and social entrepreneurship. Journal of Management Development, 29 (3): 224-245.

Parcha, J. M. (2023). Conceptualizing the relationship between corporate social advocacy and political polarization. Corporate Communications: An International Journal.

Park, K. (2022). The mediating role of skepticism: How corporate social advocacy builds quality relationships with publics. Journal of Marketing Communications, 28(8): 821-839.

Rim, H., Lee, Y. A. ve Yoo, S. (2020). Polarized public opinion responding to corporate social advocacy: Social network analysis of boycotters and advocators, Public Relations Review, 46(2): 1-10.

Overton, H. ve Xiao, A. (2022). Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization public relationships. Corporate Communications: An International Journal, 27 (4): 641-653.

Tarin, C. A., Upton, S. D. L. S., and Hernandez, L. H. (2021). We need to be better?: Race, outdoor recreation, and corporate social advocacy. Frontiers in Communication, 6 (726417): 1-10.

Thompson, G. (2016). Towards a Theory of Rent-seeking in Activist Public Relations. Public Relations Inquiry, 5(3): 213-231.

Toledano, M. (2016). Advocating for Reconciliation: Public Relations, Activism, Advocacy and Dialogue. Public Relations Inquiry, 5(3): 277-294

Xiao, A. ve Overton, H. (2022). Motivations for supporting corporate social advocacy: Applying the SIMCA model. Journal of Communication Management, 26(4): 373-385.

Yim, M. C. (2021) Fake, faulty, and authentic stand-Taking: What determines the legitimacy of corporate social advocacy. International Journal of Strategic Communication, 15 (1): 60-76.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Presentation
  • Discussion
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 55 55
Course hours 14 3 42
Preparation for Midterm exam 1 55 55
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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