Information Package
baskent.edu.tr

Master's of Public Relations and Publicity without Thesis

PRP534

CURRENT DEBATES IN PUBLIC RELATIONS

Course Code
PRP534
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree Without Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Learn how public relations is conceptualized in managerial approaches and learn about the criticism made by the critical approaches in public relations.
  2. Learn how critical, societal and socio-cultural approaches in public relations conceptualize public relations and what the current discussion topics are.
  3. Discuss what kind of contributions public relations practice can make to society and social
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, how critical, societal, socio-cultural and current approaches in public relations conceptualize public relations is disccussed.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course
2nd Week Managerial Approaches in Public Relations
3rd Week Managerial Approaches in Public Relations
4th Week Critical Approaches in Public Relations
5th Week Critical Approaches in Public Relations
6th Week Societal Approaches in Public Relations: Socio-Cultural Perspective
7th Week Societal Approaches in Public Relations: Socio-Cultural Perspective
8th Week Midterm
9th Week Postcolonial Perspective in Public Relations
10th Week Public Interest and Ethics in Public Relations
11th Week Public Sphere, Civil Society and Democracy Discussions in Public Relations
12th Week Activist Public Relations: Organizational Activism
13th Week Activist Public Relations: Advocacy Activities
14th Week General Evaluation
Recommended or Required ReadingAkçay, E. (2017). Halkla İlişkileri Postkolonyal Perspektifle Yeniden Düşünmek. Selçuk İletişim, 9 (4): 66-88.
Anderson, W. B. (2017). Social Movements And Public Relations in the Early Twentieth Century: How One Group Used Public Relations to Curtail Venereal Disease Rates. Journal of Public Relations Research, 29 (1): 3-15.
Bardhan, N., Weaver, C. K. (ed.) (2011). Public Relations in Global Cultural Contexts: Multi-Paradigmatic Perspectives. New York: Routledge.
Biber, A. (2006). Sivil Toplum Örgütlerinde Halkla İlişkiler. Ankara: Nobel.
Bivins, T. H. (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics, 12: 117-126.
Curtin P. A., Gaither T. K. (2005). Identity, Difference, and Power: The Circuit of Culture As a Basis for Public Relations Theory. Journal of Public Relations Research, 17 (2): 91-115.
Coombs, W. T., Holladay, S. J. (2014). It?s Not Just PR: Public Relations in Society. West Sussex: John Wiley & Sons.
Dutta-Bergman, M. J. (2005). Civil Society and Public Relations: Not So Civil After All. Journal of Public Relations Research, 17(3): 267-289.
Edwards, L. (2011). Defining the `Object? of Public Relations Research: A New Starting Point. Public Relations Inquiry, 1(1): 7- 30.
Edwards, L., Hodges, C. E. M. (ed.) (2011). Public Relations, Society & Culture: Theoretical and Empirical Expolartions. New York: Routledge.
Heath, R. L. (ed.) (2001). Handbook of Public Relations. California: Sage.
Holtzhausen, D. R., Voto, R. (2002). Resistance From the Margins: The Postmodern Public Relations Practitioner as Organizational Activist. Journal of Public Relations Research, 14 (1): 57-84.
Hon, L. (2015). Digital Social Advocacy in the Justice for Trayvon Campaign. Journal of Public Relations Research, 27(4): 299-321.
Keskin, F., Özdemir, B. P. (ed.) (2009). Halkla İlişkiler Üzerine Disiplinlerarası Bir Alanın Yönelimleri. Ankara: Dipnot.
L'Etang, J., Pieczka, M. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi Yayınları.
L'Etang, J. (2016). Public Relations, Activism and Social Movements: Critical Perspectives. Public Relations Inquiry, 5(3): 207? 211.
McKie, D., Munshi, D. (2007). Reconfiguring Public Relations: Ecology, Equity, and Enterprise. Routledge, New York.
Messina, A. (2007). Public Relations, the Public Interest and Persuasion: An Ethical Approach. Journal of Communication Management, 11 (1): 29-52.
Munshi, D., McKie, D. (2001). Different Bodies of Knowledge: Diversity and Diversification in Public Relations. Australian Journal of Communication, 28(3), 11-22.
Munshi, D., Kurian, P. (2005). ?Imperializing Spin Cycles: A Postcolonial Look at Public Relations, Greenwashing, and the Separation of Publics.? Public Relations Review, 31, 513- 520.
Roth, N. L., Hunt, T., Stavropoulos, M. and Babik, K. (1996). ?Can?t We All Just Get Along: Cultural Variables in Codes of Ethics.? Public Relations Review, 22(2), 151- 161.
Sommerfeldt, E. J. (2013). The Civility of Social Capital: Public Relations in the Public Sphere, Civil Society, and Democracy. Public Relations Review,39, 280- 289.
Spicer, C. H. (2000). ?Public Relations in a Democratic Society: Value and Values,? Journal of Public Relations Research, 12 (1): 115-130.
Thompson, G. (2016). Towards a Theory of Rent-seeking in Activist Public Relations.? Public Relations Inquiry, 5(3): 213-231.
Toledano, M. (2016). Advocating for Reconciliation: Public Relations, Activism, Advocacy and Dialogue. Public Relations Inquiry, 5(3): 277-294.
Yıldırım Becerikli, S. (2008). ...ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara: Karınca Yayınları.
Yıldırım Becerikli, S. (2011). Halkla İlişkiler ve Reklamın Anatomisi Eleştirel Bir Kavrayış. Ankara: Ütopya.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 55 55
Course hours 14 3 42
Preparation for Midterm exam 1 55 55
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X X X
K2 X X X
K3 X
K4
K5 X
K6
K7
K8
K9
K10
K11
K12 X X
K13
K14
K15 X X
K16
K17
K18
K19
K20 X
K21 X
K22 X X X
K23 X
K24