Information Package
baskent.edu.tr

Master's of Public Relations and Publicity without Thesis

PRP504

RESEARCH METHODS

Course Code
PRP504
Semester
Second Term (Spring)
Theory+Practice
3 + 0
ECTS
10
Course TypeCompulsory Course
Course LevelMaster's Degree Without Thesis
Year of Study1
SemesterSecond Term (Spring)
ECTS10
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. To understand the logic of the scientific thinking and scientific research,
  2. To learn the stages of a scientific research,
  3. Capable of preparing a research proposal.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionTo understand the logic of the scientific thinking and scientific research.
Course Contents
WEEK TOPICS
1st Week Knowledge, Types of Knowledge (Daily, Scientific and Philosophical Knowledge), Science, Elements and Properties of Knowledge (Positive, Observable, Rational) Classification of Science (Classification of Bacon, Comte and Güvenç) and Development of Science.
2nd Week Description and Importance of Research, Properties of Science and Research (Objective, Relative, Verified, Declared, Factual, Systematic, Rational, Functional, Selective, Experimental, Reliability, Validity, Generable, Accumulated), The Objective of Science and Research (Explanation, Interpretation, Control), Assumptions that Science and Research Based on (Regularity, Validity, Continuity, Determinism, Efficiency)
3rd Week How to Get Knowledge? (Personal Experience, Authorities, Deduction, Induction, Hypothetical Deduction)
4th Week Scientific Method and its Process and Phases (Arise of a need or feeling a problem, Assess the place and problem of the need, Propose some solutions and hypothesis, Identifications of Confirmatory Factors, Testing Hypothesis.
5th Week Types and Methods of Research: According to Place (Laboratory and Field Research), According to Levels (Theoretical and Applied Research), According to Method or Time (Historical, Descriptive and Empirical), According to Control (Survey, Experimental).
6th Week Types and Methods of Research: According to Place (Laboratory and Field Research), According to Levels (Theoretical and Applied Research), According to Method or Time (Historical, Descriptive and Empirical), According to Control (Survey, Experimental).
7th Week Midterm
8th Week How to make a Research? Situation of the Problem, Programming, Important points of choosing a research topic: Researchable, Beneficial, Generable, Contemporary, Expense, Interest, Time, Risk, Motivation, Technical Facility and Support Problems.
9th Week Sub-Problems, Hypothesis and Assumption Concepts, Data, Variables, (Dependent, Independent, Unwanted, Quantitative, Qualitative, Continuous, Discontinuous, Experimental)Universe, Sample, Sampling Techniques (Random, Systematic, Stratified, Cluster Sampling), Criteria of Data and Finding, Validity (internal validity, external validity) and Reliability.
10th Week Report Writing Techniques, Deep note and Reference Writing, Research Ethics, How to write an article?
11th Week Presenting and Criticizing the Analyzed Articles, Research Projects and Written Articles.
12th Week Report Writing Techniques, Deep note and Reference Writing, Research Ethics, How to write an article?
13th Week Presenting and Criticizing the Analyzed Articles, Research Projects and Written Articles.
14th Week Presenting and Criticizing the Analyzed Articles, Research Projects and Written Articles.
Recommended or Required ReadingAtaöv, T. (1989). Bilimsel Araştırma El Kitabı. Ankara: Savaş Yayınları.
Kaptan, S. (t.y.). Bilimsel Araştırma Teknikleri ve İstatistik Yöntemleri. Ankara.
Karasar, N. (1986). Bilimsel Araştırma Yöntemi-Kavramlar, İlkeler, Teknikler. Ankara.
Bailey, K. D. (1987). Methods of Social Research. NewYork: The Free Press.
Bickman, L. ve D. J. Rog. (Eds.) (1998). Handbook of Applied Social Research Methods. Thousand Oaks: Sage Publications.
Debus, M. (1995). Methodological Review: A Handbook for Excellence in Focus Group Research. Washington: HEALTHCOM.
Hansen, A.; S. Cottle; R. Negrine; ve C. Newbold. (1998). Mass Communication Research Methods. London: MacMillan Press Ltd.
Merton, R.K.; J.S. Coleman and P.H.Rossi. (1979). Qualitative and Quantitative Social Research. New York: The Free Press.
Neuman, W. L. (1997). Social Research Methods. Boston: Allyn and Bacon.
Oppenheim, A.N. (1986). Questionnaire Design and Attitude Measurement. England: Gower.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
  • Case Study
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz 2 15 30
Individual or group work 1 20 20
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 20 20
Laboratory (including preparation)
Final exam 1 4 4
Homework 2 30 60
Field Research 1 25 25
Article Presentation 1 2 2
Article 1 30 30
Total Work Load276
Total Work Load / 30 (h)9.2
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2 X
K3
K4 X
K5
K6
K7
K8 X
K9
K10 X X
K11
K12
K13
K14
K15
K16
K17
K18
K19
K20 X
K21
K22 X
K23 X
K24