INSTRUCTIONAL MESSAGE DESIGN

BÖTE644

Course Code: BÖTE644
Semester: -
Theory+Practice: 2 + 2
ECTS: 5

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Professor Emine Cabı

Learning Outcomes

At the end of this course, the students;

Will be able to explain message design principles,
Will be able to give examples of the use of Message Design Principles in the Learning Environment
Will be able to design learning materials by considering message design principles.
Will be able to evaluate learning materials by considering message design principles.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

Application of message design principles to the creation of instructional messages in the materials for various media. Motivation, memory, perception, attitude changes, and concept learning principles are integrated into practical exercises.

Course Contents

WEEK	TOPICS
1^st Week	What are Message Design Principles?
2^nd Week	Motivational Principles
3^rd Week	Applying Motivational Principles in Learning Environments
4^th Week	ARCS Motivational Principles
5^th Week	Applying ARCS Motivational Principles in Learning Environments
6^th Week	Detection principles
7^th Week	Applying Perception Principles in Learning Environments
8^th Week	Midterm
9^th Week	Learning principles
10^th Week	Applying Learning Principles in Learning Environments
11^th Week	Concept-learning
12^th Week	Applying Concept Principles in Learning Environments
13^th Week	Examples of the Use of Message Design Principles in the Learning Environment
14^th Week	In Developing Digital Materials Using Message Design Principles

Recommended or Required Reading

1) Alessi, S. M. and Trollip, S. R. (2001). Multimedia for Learning: Methods and Development (3rd Ed.).

2) Cabı, E. (2015). Öğretimsel Mesaj Tasarımı. Emine Cabı. Öğretim Teknolojileri ve Materyal Tasarımı. Ankara: Pegem Akademi Yayıncılık (16-42)

3) Ergin, A., Birol, C. (2000). Eğitimde İletişim. Ankara, Anı Yayıncılık

4) Erl, T. (2008). Soa: principles of service design (Vol. 1). Upper Saddle River: Prentice Hall.

5) Fleming M. & Levie W.H. (Eds.).(1993). Instructional message design: Principles from the behavioral and cognitive sciences (2nd ed.). Englewood Cliffs, NJ: Educational Technology Publications.

6) Gagne, R. M. (1985). The Conditions of Learning (4th.). New York: Holt, Rinehart & Winston.

7) Heinich, R., Molenda, M., Russell, J. D. ve Smaldino, S. E. (1999). Instructional media and technologies for learning (Sixth Edition). New York: Macmillan Publishing Company.

8) Mayer, R.E. (2001a). Multimedia learning. New York: Cambridge University Press.

9) Paivio, A. (1991). Dual coding theory: Retrospect and current status. CanadianJournal of Psychology, 45, 255-287.

10) Pintrich, P. R. (2000). The role of goal orientation in self-regulated learning. In M. Boekaerts, M., Pintrich, P.R., Zeidner, M. (Eds.), Handbook of self-regulation, Academic, San Diego. 451-502.

11) Reigeluth, C.M. (1983). Instructional Design. What is it and Why is it?. In Reigeluth (Ed.) Instructional Design,

12) Rothwell, W. J., & Kazanas, H. C. (2011). Mastering the instructional design process: A systematic approach. John Wiley & Sons.

Planned Learning Activities and Teaching Methods

Lecture
Questions/Answers
Project
Problem Solving

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	20
Assignment	4	20
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	2	2
Preparation for Quiz	0	0	0
Individual or group work	14	4	56
Preparation for Final exam	1	20	20
Course hours	14	4	56
Preparation for Midterm exam	1	10	10
Laboratory (including preparation)
Final exam	1	2	2
Homework	4	3	12
Quiz	0	0	0
Total Work Load			158
Total Work Load / 30 (h)			5.26
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X

	LO1	LO2	LO3	LO4
K1
K2
K3
K4	X	X	X	X
K5
K6
K7
K8	X			X
K9
K10	X			X
K11	X
K12		X		X
K13				X
K14				X
K15		X	X	X
K16		X	X	X
K17
K18		X		X