| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- By using the knowledge gained in the course, they can have the opportunity to find a job more easily after graduation,
- They may have experience in Sales & Marketing & Service Coordination,
- How to make more successful sales and more profitable sales? They may know about this subject,
- Develop analytical thinking skills by solving and seeing the case studies and case studies shown in the course.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | In the Sales Tactics (and techniques) course, sales & marketing & service coordination and organization, which is today's most popular profession and a quick start to career life, sales-oriented training on customer service, and the elements to be considered in sales activities are included. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
General Information About the Course, Introduction and Course Evaluation |
|
2nd Week |
What is included in the concepts of Sales & Marketing? What are the competencies, characteristics and abilities that a sales specialist should have? |
|
3rd Week |
How to become a successful sales specialist? What are the responsibilities of a sales specialist and how are skills acquired? |
|
4th Week |
How to enter a sales & marketing career and what should be done to guide it? What should be considered? |
|
5th Week |
What are the types of Sales & Marketing? How can a sales specialist use these methods? |
|
6th Week |
How can strategic behavior, analytical thinking and action be created while making sales? |
|
7th Week |
What are the activities that a sales & marketing coordinator should perform in the organization and workflows? |
|
8th Week |
Midterm Exam |
|
9th Week |
What are the most effective sales techniques (Example studies are provided)? |
|
10th Week |
How are online sales activities carried out? |
|
11th Week |
The Secret to Success: Innovative Sales and Marketing |
|
12th Week |
Small Tips for Big Sales |
|
13th Week |
Case Studies in Sales and Marketing Activities-1 |
|
14th Week |
Case Studies in Sales and Marketing Activities-2 |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Lecture slides and lecture notes prepared by the relevant instructor, related reference books containing the main theme of "Sales and Marketing", related articles on some websites, blog posts, related visual platform utilities (provided to students by e-mail during the course). You do not need to buy an extra resource.
*** If you need academic adaptation due to your disability, please contact the instructor of the course. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Practice
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
1 |
14 |
| Preparation for Final exam |
1 |
41 |
41 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
21 |
21 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 120 |
| Total Work Load / 30 (h) | 4 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
