Information Package
baskent.edu.tr

Program of Business Administration

İŞL158

REPUTATION MANAGEMENT

Course Code
İŞL158
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Can explain the concept of reputation management and online reputation management, and evaluate their scope.
  2. Can identify and describe the main stages of the reputation management process.
  3. Can analyze and interpret research related to reputation management.
  4. Can evaluate the effects of reputation management practices on organizational performance and business outcomes.
  5. Can understand the concept of sustainable reputation management.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course comprehensively examines the conceptual framework, management processes, and stakeholder relations of corporate reputation, which is one of the fundamental elements of organizational sustainability and credibility. Within the scope of the course, students will analyze the interaction between reputation and corporate identity, corporate image, brand equity, and communication strategies, and will learn the processes of building, managing, and sustaining corporate reputation. In addition, students? critical thinking and strategic management skills will be enhanced through the evaluation of reputation research and the discussion of its effects on business outcomes.
Course Contents
WEEK TOPICS
1st Week Course introduction, significance, and scope; introduction to the concepts of reputation management and corporate reputation
2nd Week Online corporate reputation management; the historical development and theoretical framework of corporate reputation; fundamentals of reputation management and the main stages of the reputation management process
3rd Week The relationship between corporate identity, corporate culture, and reputation
4th Week Concepts of corporate image and brand equity
5th Week The concept of stakeholders and stakeholder management strategies
6th Week The relationship between corporate communication and reputation management
7th Week Crisis management and the protection of corporate reputation
8th Week Midterm Exam
9th Week Reputation measurement methods; analysis and interpretation of reputation research; effects on business outcomes
10th Week Corporate brand strategies and reputation management
11th Week Reputation management in digital environments and the impact of social media
12th Week Corporate social responsibility and sustainable reputation strategies
13th Week Sectoral examples and best practices in reputation management
14th Week The effects of reputation on business outcomes and performance indicators and Student presentations
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
  • Lecture
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 1 14
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 30 30
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 3 3
Total Work Load131
Total Work Load / 30 (h)4.36
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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K3 X X X X X
K4
K5 X X X
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