STRATEGIC MANAGEMENT

HMAN563

Course Code: HMAN563
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Explain strategic management concepts and theories in the context of tourism management.
Analyze competitive conditions and global trends in the tourism sector.
Develop strategic plans for businesses using strategic management tools.
Formulate strategies for tourism enterprises from the perspectives of sustainability and innovation.
Evaluate strategic decision-making processes in international tourism businesses.
Apply strategic management skills through case studies and practical applications.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

This course covers the concepts, theories, and applications of strategic management in the field of tourism management. The course will explore strategic planning, competitive analysis, sustainability, and innovation, supported by case studies specific to the tourism sector. Students will gain knowledge and skills to understand and apply strategic management processes in international tourism businesses.

Course Contents

WEEK	TOPICS
1^st Week	Foundations of management and introduction
2^nd Week	Strategic management process
3^rd Week	External environment analysis: market and competitive analysis
4^th Week	Internal environment analysis: resources and capabilities
5^th Week	Competitive strategies and strategic alternatives
6^th Week	Corporate strategy and business-level strategic planning
7^th Week	Internationalization and global strategies
8^th Week	Midterm
9^th Week	Sustainability and corporate social responsibility strategies
10^th Week	The role of digitalization and innovation in strategic management
11^th Week	Risk management and crisis strategies
12^th Week	Leadership and strategic decision-making
13^th Week	Current trends and future perspectives in strategic management
14^th Week	Term evaluation and project presentations

Recommended or Required Reading

Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Corporate Strategy: Text and Cases. Pearson.
Porter, M. E. (2008). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Mintzberg, H., Ahlstrand, B. W., & Lampel, J. (2005). Strategy Safari: A Guided Tour Through the Wilds of Strategic Management. Financial Times Prentice Hall.
Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage. Pearson.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	20
Assignment	1	10
Presentation of Case Study	1	10
Total(%)		40
Contribution of In-term Studies to Overall Grade(%)		40
Contribution of Final Examination to Overall Grade(%)		60
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	55	55
Course hours	14	2	28
Preparation for Midterm exam	1	32	32
Laboratory (including preparation)
Final exam	1	2	2
Homework	1	28	28
Total Work Load			146
Total Work Load / 30 (h)			4.86
ECTS Credit of the Course			5

Language of Instruction

English

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5	LO6
K1
K2			X	X	X
K3	X	X	X	X	X	X
K4
K5	X	X	X
K6
K7
K8
K9
K10	X	X	X