| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Explains the basic concepts and principles of business economics.
- Analyzes the concepts of demand, supply, and market equilibrium and provides examples within the context of the tourism sector.
- Conducts cost analysis and evaluates the role of costs in business decision-making processes.
- Identifies and applies business strategies in different market structures (perfect competition, monopoly, oligopoly).
- Utilizes financial and economic indicators to measure economic performance in tourism businesses.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course is designed to analyze the economic decision-making processes of businesses and introduce the economic tools used in these processes. The course focuses on topics such as the application of economic theories to business strategies, efficient resource use, cost management, pricing strategies, demand analysis, and market structures. The fundamental principles of business economics are addressed, particularly through examples and applications specific to the tourism sector. Students will gain the competence to interpret economic data and make strategic decisions. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Scope of Business Economics and Key Concepts |
|
2nd Week |
Impact of Economic Theories on Business Decisions |
|
3rd Week |
Analysis of Demand and Supply in Tourism Businesses |
|
4th Week |
Determining Consumer Preferences |
|
5th Week |
Price Elasticity of Demand and Its Impact on Tourism Products |
|
6th Week |
Types of Costs: Fixed, Variable, and Total Costs |
|
7th Week |
Cost-Profit Analyses in Tourism Businesses |
|
8th Week |
Midterm Exam |
|
9th Week |
Perfect Competition, Monopoly, Oligopoly, and Monopolistic Competition |
|
10th Week |
Examples of Market Structures in the Tourism Sector |
|
11th Week |
Analysis of Production Processes |
|
12th Week |
Strategies for Increasing Efficiency in Tourism Businesses |
|
13th Week |
Risk Analysis in Economic Decision-Making Processes |
|
14th Week |
Economic Opportunities and Threats for Local Businesses |
|
| Recommended or Required Reading | |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
10 |
4 |
40 |
| Preparation for Final exam |
10 |
4 |
40 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
10 |
3 |
30 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Total Work Load | 142 |
| Total Work Load / 30 (h) | 4.73 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
