| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Explains the fundamental concepts of health tourism and its role in hospitality businesses.
- Analyzes the expectations and needs of health tourists.
- Applies service management and quality standards for health tourism in hospitality businesses.
- Evaluates destination management and marketing strategies within the scope of health tourism.
- Analyzes national and international health tourism regulations and ethical guidelines.
- Develops innovative and sustainable practices for health tourism in hospitality businesses.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Health tourism includes medical tourism, thermal tourism, spa and wellness practices, as well as tourism for the elderly and disabled. The health tourism course covers topics related to travel undertaken for the purpose of maintaining health or receiving treatment, as well as the practices of tourism businesses operating in this field. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
Definition of health tourism, its place and importance within tourism |
|
3rd Week |
Types of health tourism in Turkey |
|
4th Week |
Factors affecting the demand for health tourism |
|
5th Week |
Interdisciplinary approach in consumer behavior |
|
6th Week |
Definition, importance, and characteristics of thermal tourism |
|
7th Week |
Current status and future of thermal tourism for therapeutic purposes |
|
8th Week |
Midterm exam |
|
9th Week |
Economic, social, and institutional aspects of health tourism |
|
10th Week |
Definition, scope, characteristics, and historical development of medical tourism |
|
11th Week |
Medical tourism in Turkey |
|
12th Week |
Definitions, types, and historical development of spa and wellness |
|
13th Week |
Senior tourism |
|
14th Week |
Tourism for the disabled |
|
15th Week |
|
|
| Recommended or Required Reading | Kozak, M. (Ed.). (2013). Aspects of tourist behavior. Cambridge Scholars Publishing. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
20 |
| Assignment |
1 |
10 |
| Presentation of Article |
1 |
10 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
55 |
55 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
|
|
|
| Homework |
1 |
28 |
28 |
| Total Work Load | 147 |
| Total Work Load / 30 (h) | 4.9 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
