| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Analyzes the psychological, sociological, and cultural factors influencing tourist behavior.
- Explains tourists' travel decision-making processes and motivations.
- Classifies tourist typologies and evaluates the expectations of different tourist groups.
- Examines consumer behavior and purchasing processes in tourism.
- Analyzes destination image, perception, and satisfaction concepts.
- Follows changes in tourist behavior and emerging trends, developing strategic recommendations for the industry.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The Tourist Behavior course examines the inseparable global nature of travel and tourism, as well as the psychological and sociological factors influencing tourists' behavior (such as preferences, expectations, motivation, attitudes, perception, etc.), and explores models of tourist behavior. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
The Importance of Consumer Behavior in Marketing |
|
3rd Week |
The Concept and Characteristics of Consumer Behavior |
|
4th Week |
Interdisciplinary Approach in Consumer Behavior |
|
5th Week |
Interdisciplinary Approach in Consumer Behavior |
|
6th Week |
General Model of Consumer Behavior |
|
7th Week |
General Model of Consumer Behavior |
|
8th Week |
Midterm Exam |
|
9th Week |
Psychological Effects Influencing Consumer Behavior (learning and memory, motivation and involvement, sensation and perception, attitudes, attitude change, emotions, personality and self, values, and lifestyle) |
|
10th Week |
Socio-Cultural Effects Influencing Consumer Behavior (group dynamics and reference groups, family, personal influences and diffusion of innovations, social class, culture) |
|
11th Week |
Socio-Cultural Effects Influencing Consumer Behavior (group dynamics and reference groups, family, personal influences and diffusion of innovations, social class, culture) |
|
12th Week |
Consumer Buying Process (structure of the consumer decision-making process, problem identification, information search and evaluation of alternatives, purchase and post-purchase behavior) |
|
13th Week |
Consumer Buying Process (structure of the consumer decision-making process, problem identification, information search and evaluation of alternatives, purchase and post-purchase behavior) |
|
14th Week |
General Review |
|
| Recommended or Required Reading | Kozak, M. (Ed.). (2013). Aspects of tourist behavior. Cambridge Scholars Publishing. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Presentation
- Case Study
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
20 |
| Assignment |
1 |
5 |
| Presentation of Case Study |
1 |
15 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
55 |
55 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
32 |
32 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
1 |
30 |
30 |
| Total Work Load | 148 |
| Total Work Load / 30 (h) | 4.93 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
