| Course Type | Elective Course |
|---|
| Course Level | Master's Degree With Thesis |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Understands the importance of digitalization
- Learns about electronic applications in the tourism sector.
- Knows what digital applications are in different departments in tourism businesses.
- Understands the importance of using digital applications in the tourism market on a sectoral basis to gain competitive power.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | In this course, the effects and use of information technologies in tourism, central reservation systems, global distribution systems, intermediaries, information compilers, social media, social networks, e-commerce in tourism, demand and supply characteristics in e-tourism will discussed. The aim of the course is to learn the electronic applications in the tourism sector and to ensure that these applications in the tourism market are used on a sectoral basis in a way to gain competitive power. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Information and communication technologies in the tourism industry |
|
2nd Week |
Impact of information and communication technologies on tourism |
|
3rd Week |
Applications of information and communication technologies used in the tourism and hospitality industry |
|
4th Week |
E-commerce, intermediaries and information compilers in tourism |
|
5th Week |
Human Resources Management and Information Technologies |
|
6th Week |
Accounting and Information Technologies |
|
7th Week |
Sales - Marketing and Information Technologies |
|
8th Week |
Midterm |
|
9th Week |
Social media usage |
|
10th Week |
Food Beverage and Information Technologies |
|
11th Week |
Travel Markets and Consumers |
|
12th Week |
e-Tourism and the Future |
|
13th Week |
Digitalization in Tourism - Case Studies |
|
14th Week |
General evaluation |
|
| Recommended or Required Reading | Yapıcı, O. Ö., & Yıldırım, G. (2021). Endüstri 4.0'ın turizm alanındaki kavramları üzerine bir araştırma. IBAD Sosyal Bilimler Dergisi, (11), 394-412.
Buhalis, D. and Jun, S.H. (2011), E-Tourism, Contemporary Tourism Reviews (CTR), Published by Goodfellow Publishers Limited, Woodeaton, Oxford, OX39T
|
|---|
| Planned Learning Activities and Teaching Methods |
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
2 |
5 |
10 |
| Preparation for Final exam |
1 |
14 |
14 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
8 |
8 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
20 |
20 |
| Homework |
|
|
|
| Weekly Articles and Resource Research |
3 |
15 |
45 |
| Total Work Load | 141 |
| Total Work Load / 30 (h) | 4.7 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | English |
|---|
| Work Placement(s) | No |
|---|
